Abhishek Kejriwal, Founder and CEO of Primetrace, said the company has reached a ₹200 Cr EBITDA run rate alongside 50x growth in three years driven by user retention and subscription led scaling.
India’s consumer AI sector continues to evolve as startups move beyond scale focused growth to demonstrate sustainable revenue and profitability.
Primetrace reported reaching a ₹550 crore annual revenue run rate along with a ₹200 crore EBITDA run rate as of February 2026, marking a notable development in a segment often associated with high cash burn and limited profitability.
Founded in 2020, the company has recorded 50 times revenue growth over the past three years by focusing on user retention and engagement rather than rapid expansion driven by distribution alone.
Primetrace operates a house of apps model, identifying large scale consumer use cases and building AI driven products tailored for everyday needs. The company prioritises retention and engagement before scaling its products through subscription based monetisation.
Its portfolio includes Kutumb, a community platform used by more than two lakh communities, Crafto AI, a content creation app with over 200 million users, Tarot AI offering personalised readings, Polo, a dating platform, and Sundar AI, an image enhancement application. Collectively, the company’s apps have crossed 350 million cumulative downloads across categories.
Primetrace has developed its own AI infrastructure designed specifically for Indian users, using proprietary datasets and custom model training. The system is built to understand user behaviour and preferences across different regions and use cases.
The company has also seen recognition for its technology usage, with OpenAI acknowledging its use of more than 10 billion tokens. Primetrace is also among the larger users of Google AI services in India.
Abhishek Kejriwal, Founder and CEO of Primetrace, said, “India’s consumer AI opportunity is massive and largely uncaptured. Over the next decade, AI will transform every digital touchpoint for a billion Bharat users. Our strength comes from understanding real world user behaviour through our proprietary datasets across our products.”
Primetrace has previously raised 30 million dollars in funding from Tiger Global and Peak XV Partners, supporting the development and expansion of its AI driven consumer applications.
The company continues to expand its portfolio by exploring new categories focused on everyday digital use cases, with an emphasis on building products tailored for Indian consumers.
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