Banita Sandhu joins indē wild campaign as brand releases Sweet Treat lip formula

" \n Diipa B\u00fcller Khosla, Founder of ind\u0113 wild, said the product builds on the brand\u2019s treatment led approach with a softer option designed for everyday use \n \n\n \n Beauty brands continue to expand product lines with a focus on everyday use, as consumers look for simplified routines and functional formulations. ind\u0113 wild has introduced Sweet Treat, a new addition to its Dewy Lip Treatment range, with actor Banita Sandhu joining founder Diipa B\u00fcller Khosla in the latest campaign. \n \n\n \n The product is positioned as a lightweight lip treatment designed for daily wear. It offers a sheer tint with a glossy finish while maintaining a non sticky texture. The formulation includes hydrating ingredients and peptides intended to support moisture retention and improve texture. The campaign features a period inspired visual setting with a relaxed tone, placing Banita Sandhu alongside Diipa B\u00fcller Khosla in a styling approach focused on ease and minimalism. \n \n\n \n Banita Sandhu said, \u201cI love something light and dewy on my lips, so the Sweet Treat felt very natural to me. It is easy to wear and gives a soft finish that works through the day.\u201d Diipa B\u00fcller Khosla, Founder of ind\u0113 wild, said, \u201cWith Sweet Treat, we wanted to create a product that feels like an everyday indulgence while continuing to deliver care through the same formulation.\u201d The product builds on the brand\u2019s existing lip treatment range, which includes variants such as Masala Chai, Caffeine, Glazed Jalebi, Hot Sauce and Wedding Rose. Sweet Treat is currently available on the brand\u2019s website. \n \n\n \n At\u00a0 Prittle Prattle News , featuring you virtuously, we celebrate the commitment and innovation.\u00a0 Led \u00a0by\u00a0 Editor-in-Chief Smruti Bhalerao , our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on\u00a0 LinkedIn ,\u00a0 Instagram , and\u00a0 YouTube \u00a0for more stories that matter. \n "

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