Abhishek Chakraborty, Head of Brand Communication, Digital and PR at Oriflame India, outlines the brand’s premium skincare and fragrance focus as Karishma Tanna joins NovAge+ and Supreme Tribute Ezzénza
Mumbai, February 26, 2026: Oriflame India has announced Karishma Tanna as the face of its NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance, reinforcing its focus on the premium skincare and fragrance segment in India.
Developed at Oriflame’s Skin Research Institute in Sweden, NovAge+ is built on patented skin technologies that address multiple visible signs of ageing. These include Bio Aspartolift to support collagen and elastin production for improved firmness, Oripeptide 3 to help reduce fine lines and wrinkles, Bio Lumilock to work on uneven skin tone and pigmentation, and Bio Re Barrier to strengthen the skin’s moisture barrier. Clinical testing on the NovAge+ range indicates visible improvements in smoothness, radiance and firmness within two weeks of consistent use, while supporting long term skin resilience.
The NovAge+ portfolio follows a four step routine comprising cleansing, eye care, targeted boosters and moisturisation, complemented by treatment capsules and rejuvenating masks designed to work across concerns such as firmness, radiance, wrinkles and barrier repair.
Supreme Tribute Ezzénza represents Oriflame’s premium fragrance offering. Crafted as a long lasting parfum with an ambery floral profile, the fragrance is positioned within the brand’s premium fragrance portfolio.
Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital and PR at Oriflame India, said, “Skincare and wellness continues to be a strategic focus for Oriflame, particularly in the premium segment where consumers are seeking solutions that are both effective and thoughtfully formulated. NovAge+ represents our strongest science led skincare credentials, while Supreme Tribute Ezzénza reflects the sensorial side of our portfolio. Karishma’s association brings credibility and modern relevance to these ranges, aligning well with our long term vision for the brand in India.”
Karishma Tanna said, “I have always believed that skincare is about consistency and choosing products that work with your skin over time. NovAge+ fits naturally into my routine because it is rooted in research and designed for long term skin health. Supreme Tribute Ezzénza complements that experience, offering a sense of quiet confidence and personal expression. Oriflame’s approach to beauty resonates with how I view self care today.”
The NovAge+ complete routine sets are priced at INR 13,500, while Supreme Tribute Ezzénza is priced at INR 3,419. Both are available on in.oriflame.com and through Oriflame’s network of brand partners.
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