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Pre and Post Holi Skin Rituals Shape Kimirica’s Festive Retail Push

February 27, 2026
Pre and Post Holi Skin Rituals Shape Kimirica’s Festive Retail Push
Pre and Post Holi Skin Rituals Shape Kimirica’s Festive Retail Push

Indore based luxury lifestyle brand curates coconut oil protection, SPF 50 sunscreen and botanical exfoliation routine for colour exposure and skin recovery

Indore, Madhya Pradesh, February 27, 2026: Kimirica has introduced a Holi focused retail activation built around structured pre and post celebration skincare rituals designed to protect and restore skin during the festive season.
With extended outdoor exposure, dry colours and prolonged sun contact forming a key part of Holi celebrations, the brand has outlined a preparation routine beginning with Kimirica Fairtrade Coconut Oil. The extra virgin and cold pressed formulation is positioned as a protective base layer across skin and hair, helping minimise colour adherence while maintaining softness and natural tone.

This is followed by Kimirica Everyday Glow Sunscreen SPF 50+ PA+++, formulated to provide broad spectrum UVA and UVB protection. The lightweight gel crème texture is designed to absorb comfortably during daytime festivities.
The preparation ritual concludes with the Coconut and Shea Hydrating Lip Serum, enriched with conditioning oils and butters to support moisture retention during long hours outdoors.

Post celebration care shifts focus to cleansing and restoration. Kimirica Brightening Face Wash contains Organic Vetiver, Liquorice and Brown Rice extracts aimed at removing colour residue while maintaining skin balance.
The Rice Powder Body Scrub, formulated with Beta Glucan, Green Tea, Rosemary and Rice Bran extracts, is designed to exfoliate colour build up gently while supporting hydration.
The Coconut and Shea Lip Scrub and Lip Serum Duo completes the recovery routine through a two step approach intended to exfoliate dryness and restore moisture.

As part of the festive push, Kimirica is offering a Buy 2 Get 1 promotion across selected bath and body, skincare and candle collections on its website.
Founded in 2012, Kimirica operates as a luxury lifestyle brand focused on fragrance led and vegan personal care formulations across bath, body and self care categories.
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