Gautam Sinha, Chief Marketing Officer, Times Prime, outlines how the platform is deepening member engagement through daily offers, brand collaborations, and curated online and offline experiences
Times Prime, India’s premium lifestyle membership platform, has introduced an extended member engagement programme this February through the second edition of Love All Members Fest. Running over a 10 day period from February 6 to February 15, the initiative is designed as a member first celebration that combines daily offers, new brand partnerships, and curated experiences across lifestyle, entertainment, beauty, wellness, and gifting.
The 2026 edition follows a daily reveal format, with exclusive offers unlocked each day for members. IGP, the title sponsor for the initiative, anchors the programme with member only gifting propositions. During the fest period, users can access a Times Prime membership at ₹699, along with additional benefits for Mobikwik users. New Mobikwik users are eligible for an additional ₹150 discount, while existing users receive a flat five percent discount.
The programme brings together a wide mix of partner brands across categories. Members can access benefits such as ₹1,000 off on GIVA jewellery, a flat ₹500 discount on Cinépolis movie tickets, and two months of complimentary access to Crunchyroll. The platform has also included exclusive offers from beauty and wellness brands including OG Beauty, Renee, and Enrich Beauty, expanding the scope of the programme beyond entertainment and gifting.
Alongside digital benefits, Times Prime has curated a set of offline experiences for members. Under the Wine Affair activation, participants can attend a Sangria Making Workshop at Cafe Noir on February 13, followed by a Wine Tasting session at Refuge on February 21. The programme also features invite only Singles Meet experiences scheduled across Ahmedabad, Mumbai, Kolkata, and Hyderabad through February and March, creating opportunities for in person social engagement.
Commenting on the approach behind the initiative, Gautam Sinha, Chief Marketing Officer, Times Prime, said the platform continues to focus on sustained engagement rather than short term campaigns, using a combination of transactional value and experiences to create relevance for members over an extended period.
The 10 day structure, supported by a mix of daily offers and experiential programming that continues beyond February, reflects Times Prime’s strategy of building ongoing value rather than one off seasonal activations. With experiences extending into March, the initiative positions February as a broader engagement window rather than a single moment.
Love All Members Fest 2026 reinforces Times Prime’s focus on member centric innovation within India’s digital lifestyle membership space, bringing together brands, experiences, and community interactions through a single platform.
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