Sunil Agarwal, Managing Director, Vinod Cookware India Pvt Ltd, and Chef Nehal, Digital Ambassador, Vinod Cookware, said the Pune event connected Ceravit’s ceramic cookware range with cooking, colour and personal kitchen style.
Vinod Intelligent Cookware hosted Hue Are You In The Kitchen, an experiential showcase for its Ceravit ceramic cookware range, on 28 May at Trooh, Pune.
The event was held in collaboration with Chef Nehal and brought together more than 70 Pune based content creators, food enthusiasts and lifestyle influencers for an evening focused on cooking, colour and self expression.
The showcase followed the market launch of Ceravit in March 2026 and marked the brand’s next phase of consumer engagement. The event moved the product from awareness to a more direct experience, allowing attendees to interact with the cookware range through live cooking and product trials.
The activation invited attendees to identify which Ceravit colour matched their kitchen personality: Ceragreen, Washed Stone or Desert Rose. The experience included Chef Nehal led live cooking sessions, hands on product interactions, creator engagement moments and a setting designed around colour, food and modern kitchen aesthetics.
During the event, Vinod Intelligent Cookware highlighted Ceravit’s ceramic non stick coating, which is free from PTFE and PFOA. The brand also showcased the range’s heat distribution, durability, use across cooking surfaces and design appeal for health conscious consumers.
“The response to Ceravit since its launch has been incredibly encouraging, especially among consumers seeking cookware that combines health, performance, and aesthetics. With ‘Hue Are You In The Kitchen?’, we wanted to create a more meaningful and emotional interaction with the brand, one that goes beyond functionality and allows consumers to experience Ceravit as an extension of their personality and lifestyle. Pune, with its vibrant creator and premium consumer community, was the ideal city for this experience,” said Sunil Agarwal, Managing Director, Vinod Cookware India Pvt Ltd.
“What made this event truly special was how naturally it connected cooking with personality and self expression. Unlike conventional product showcases, this experience encouraged people to connect with the cookware they use every day, emotionally. From live cooking to hands on interactions, the energy throughout the evening was warm, engaging, and deeply authentic,” said Chef Nehal, Digital Ambassador, Vinod Cookware.
The Pune showcase builds on the response to Ceravit’s launch earlier this year. It also follows Vinod Intelligent Cookware’s Cook With SAS Pro event hosted by Chef Nehal in Mumbai in February.
Vinod Intelligent Cookware plans to continue its phygital approach by combining on ground events with creator led digital amplification across key Indian cities in the coming months.
Established in 1962 by Rajeram Agarwal, Vinod Cookware India Private Limited is one of India’s manufacturers of stainless steel cookware. The brand has a catalogue of more than 400 products and has maintained a global presence since 1990.
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