Artificial Intelligence Takes Centre Stage as KLH Hosts AICTE ATAL Faculty Development Programme

The six day AICTE ATAL sponsored programme at KLH Bachupally brings together industry leaders and academicians to explore artificial intelligence, advanced analytics and research applications shaping the future of digital marketing.

Artificial intelligence is reshaping how organisations understand consumers, design marketing strategies and measure business outcomes. Recognising the growing importance of these technologies in management education, KLH Bachupally has launched a six day Faculty Development Programme dedicated to artificial intelligence and advanced analytics in digital marketing.
Sponsored by the AICTE Training and Learning Academy, the programme is being organised by the Department of BBA from August 3 to 8, 2026, at the KLH Global Business School campus in Hyderabad. It aims to strengthen the knowledge and research capabilities of faculty members, academicians and researchers by combining theoretical concepts with practical exposure to emerging digital marketing technologies.

The inaugural session featured Narasingh Patro, Senior Area Head at Housing.com, as the chief guest. Drawing on more than 18 years of industry experience, he spoke about the increasing role of artificial intelligence and data driven decision making in modern marketing. He encouraged participants to integrate AI powered tools into teaching and research while strengthening collaboration between academia and industry to prepare future ready management graduates.
Narasingh Patro also conducted expert sessions on Introduction to AI in Digital Marketing and Fundamentals of Marketing Analytics and KPIs, offering practical insights into AI enabled marketing strategies, performance measurement and analytics frameworks.

Over six days, the programme brings together professionals from industry to address specialised topics within AI enabled marketing. Nikhil Kuruganti, Marketing Director at Anblicks, will lead sessions on customer data management techniques and AI driven consumer behaviour and personalisation. Shashi Vanga, Founder of 1CoreHub and AI Nexly, will discuss predictive analytics for marketing decision making along with AI applications in search engine optimisation, search engine marketing and digital advertising.
Lokesh Arukala, Chief Executive Officer and Founder of GroX Digital Marketing Private Limited, will conduct sessions on AI tools for content creation, marketing automation and web analytics using Google Analytics.

Participants will also undertake an industrial visit to Gaint Clout Technologies Private Limited in Hyderabad, gaining exposure to applications of artificial intelligence, quantum computing, data analytics and software development. Additional sessions by Ch. Ashok Kumar, Co Director and Trainer at Digi Medha, will examine campaign optimisation through data analytics, ethical issues, data privacy and research applications in AI driven marketing.
The programme also includes research discussions, hands on laboratory sessions, article reviews, assessments and reflective learning exercises, providing participants with opportunities to connect academic research with practical industry applications.

The initiative is being conducted under the guidance of Dr. Anand Bethapudi, Dean of KLH Global Business School, Dr. L Koteswarao, Principal of KLH Bachupally, and Dr. B. Sarath Simha, Programme Coordinator. Through initiatives such as this Faculty Development Programme, KLH continues to promote research, innovation and industry aligned learning in management education.

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