Karjat’s BluBay Project by ORA Land Sells 150 Plots in Phase 1, Records ₹145 Crore Revenue

The ORA Group venture marked its first phase sellout with a channel partner event at The St. Regis Mumbai, attended by BluBay brand ambassador and cricketer Suryakumar Yadav.

Karjat’s BluBay Project by ORA Land Sells 150 Plots in Phase 1, Records ₹145 Crore Revenue
Mumbai, November 12, 2026: ORA Land, the land development division of ORA Group, has announced the complete sale of Phase 1 of its BluBay residential plotted development in Karjat, with 150 plots sold and revenue exceeding ₹145 crore.
The project marks ORA Group’s entry into the plotted development segment. According to the company, the first phase was sold out within a short period following its launch, although the announcement did not specify the exact sales duration.
BluBay is positioned as a residential land development offering planned infrastructure, recreational facilities and a focus on wellness.

The company said the sales response reflects buyer interest in organised plotted developments within the Mumbai Metropolitan Region, particularly locations offering access to urban centres while providing space for residential and recreational use.
To mark the completion of Phase 1 sales, ORA Land organised a channel partner gathering at The St. Regis Mumbai in Lower Parel.
The event was attended by real estate advisors, channel partners, company representatives and BluBay brand ambassador Suryakumar Yadav.
The Indian cricketer, identified in the announcement as India’s T20 World Cup winning captain, participated in a fireside conversation covering professional performance, personal balance and the project’s #T60Life concept.

The discussion connected the brand’s lifestyle positioning with the importance of balancing demanding professional commitments and personal wellbeing.
Unnati Varma, Director, ORA Land, attributed the sales performance to the company’s approach to planned land development and the participation of its distribution partners.
“The overwhelming response to BluBay’s first phase is a definitive validation of our vision to institutionalize and elevate the plotted development sector. Crossing ₹145 Crore in sales for 150 plots reflects strong market trust in ORA Group’s execution capability, product design, and strategic land selection. Celebrating this moment alongside our valued channel partners and Suryakumar Yadav at St. Regis reinforces the power of shared vision. BluBay was conceived not just as land parcels, but as a future-ready, international-grade ecosystem. This performance confirms that modern buyers and investors are actively seeking tangible, value-accretive assets anchored in long-term wellness and master-planned infrastructure.”
The project has been conceived in association with architecture firm Morphogenesis.

BluBay also includes a planned lagoon experience engineered by Fluidra, forming part of the development’s proposed recreational and lifestyle facilities.
The company’s concept for the project combines residential land ownership with amenities associated with managed communities and resort style developments.
Suryakumar Yadav’s association with BluBay forms part of the project’s marketing activities, with the #T60Life concept used to communicate its focus on leisure, wellness and personal time.
Located in Karjat, the development is positioned within the broader Mumbai, Navi Mumbai and Pune region.
ORA Land cited improving connectivity and infrastructure development as factors contributing to interest in residential land within the area.

The company also identified second home buyers and investors as important customer segments for planned plotted developments.
However, the announcement did not provide independently assessed market demand figures, investment returns or comparative sales data for other projects in Karjat.
Following the Phase 1 sellout, ORA Land said it is working to advance development activities and prepare additional phases of BluBay.
The company is also evaluating further land acquisitions in selected growth corridors across Maharashtra.
Details regarding the number of plots, pricing and launch schedule for subsequent phases were not disclosed.
The announcement establishes BluBay’s initial commercial performance through the reported sale of 150 plots and revenue exceeding ₹145 crore, while the project’s further development and expansion remain planned activities.

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