Diwali Campaign Feels Like Inorbit Highlights 22 Years of Shared Experiences at Inorbit Malls

Rajneesh Mahajan, Chief Executive Officer, Inorbit Malls, discusses the expansion of the mall portfolio from four to eight locations, while Rohit Gopalani, Chief Business Officer, Inorbit Malls, explains how the campaign uses the five senses and introduces a song to connect with visitors.

Diwali Campaign Feels Like Inorbit Highlights 22 Years of Shared Experiences at Inorbit Malls
Visakhapatnam, November 5, 2026: Inorbit Malls has launched its Diwali brand campaign, Feels Like Inorbit, focusing on the personal connections, family traditions and everyday experiences associated with visiting shopping malls.
The campaign draws on the company’s presence over more than 22 years, during which its malls have served as destinations for shopping, dining, entertainment and social gatherings.
Rather than concentrating exclusively on retail offerings, the campaign explores how familiar places become associated with personal memories and shared experiences.
Family outings, meetings with friends, festive shopping, meals and cinema visits form part of the campaign’s central theme.

The initiative comes during a period of expansion for Inorbit Malls, with its portfolio growing from four to eight malls.
Rajneesh Mahajan, Chief Executive Officer, Inorbit Malls, discussed the company’s growth and the thinking behind the campaign.
He said, “This has been a landmark year for Inorbit, with our portfolio growing from four to eight malls, alongside new projects and expansions in the pipeline. As we continue to grow, what stays at the heart of our journey is the people who walk through our doors. Over 22 years, our malls have been part of countless family outings, celebrations, traditions and everyday moments. ‘Feels Like Inorbit’ is a celebration of these connections and the feeling of belonging that makes a place truly special.”
The campaign places particular emphasis on the emotional associations people develop with physical destinations
It draws attention to experiences such as discovering something new, spending time with loved ones and returning to familiar places for important occasions.
Inorbit Malls has also incorporated the five senses into its campaign concept, connecting visual elements, sounds, fragrances, flavours and physical surroundings with the experience of visiting a mall.

Rohit Gopalani, Chief Business Officer, Inorbit Malls, explained the approach.
He said, “At Inorbit, we believe the best experiences are not just seen or heard, but felt. From the aroma of festive delicacies and the joy of discovering something new to the warmth of being with loved ones, it is the coming alive of all five senses that makes these moments special. ‘Feels Like Inorbit’ captures this emotion and what it means to truly LIVE an experience. For the first time, we are also introducing a song, giving this feeling a unique voice and a melody people can connect with.”
The introduction of a song is a new element in Inorbit Malls’ brand communication, intended to provide a musical expression of the campaign’s central idea.
The campaign also addresses the continuing role of physical shopping destinations at a time when consumers can access retail, food and entertainment services online.
Its focus is on experiences that involve spending time together in shared spaces, including spontaneous outings and festive gatherings.
The Diwali campaign extends into the mall environment through seasonal decorations and installations.

These arrangements incorporate visual displays, festive sounds, fragrances, colours and textures intended to create an experience involving multiple senses.
The company has positioned these elements as part of a wider effort to connect its physical destinations with the campaign’s message.
The initiative combines a brand film, music and festive decorations to communicate the idea that shopping malls can also function as places for social interaction and personal memories.
With Feels Like Inorbit, the company is drawing attention to the experiences visitors associate with its malls as it continues expanding its presence.
The campaign film is available on YouTube.

Watch the campaign:

At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.