Arnab Mitra, Founder and Managing Director, and Monish Sanghavi, Business Head at Liqvd Asia, said the new partnerships span consumer brands, regional businesses and B2B platforms, contributing to future business growth
New business activity in the digital marketing space is reflecting a mix of categories and client needs, with Liqvd Asia securing four new partnerships that together contribute ₹35 crore to its business.
The agency has added Origami, Kasturi Foods, Sama.live and Woodland to its client roster, marking a varied set of engagements across consumer products, regional brands, digital platforms and established market players.
Under these partnerships, Liqvd Asia will lead integrated marketing communications for Origami, while managing creative, social and media responsibilities for Kasturi Foods as it expands beyond Odisha. For Sama.live, the focus will be on building brand narrative and strengthening enterprise credibility within the alternative dispute resolution space. The agency will also handle digital and social storytelling for Woodland.
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “We see this as validation of the direction we have consciously built the agency towards, being an integrated growth partner for brands at different stages of evolution. Our focus remains on delivering ideas that contribute to long term brand equity alongside business outcomes.”
Monish Sanghavi, Business Head, Liqvd Asia, said, “These partnerships reflect a mix of categories and business goals. The approach is to create structured roadmaps for each brand, ensuring that creative work is aligned with distribution and performance objectives.”
From the client side, Ashok Patro, Promoter, Kasturi Foods, said, “As we expand beyond Odisha, it was important to partner with an agency that understands both our legacy and the evolving digital landscape. We look forward to strengthening our connection with consumers as we grow.”
The addition of these accounts reflects how agencies are working across diverse sectors while aligning marketing efforts with both brand building and measurable outcomes.
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