ECL Finance and Ajay Khurana meet Pune MSME customers to discuss credit needs

Ajay K. Khurana, Managing Director, ECL Finance Limited, and Avinash Dutta, National Sales Head, ECL Finance Limited, led customer discussions on MSME lending, digital service delivery and business finance requirements.

ECL Finance Limited, the NBFC arm of Edelweiss Financial Services Limited, hosted a customer engagement event in Pune with MSME customers from across the region.
The event was led by Ajay K. Khurana, Managing Director, ECL Finance Limited, along with senior leadership including Avinash Dutta, National Sales Head, ECL Finance Limited.
The session focused on understanding the changing business and financial needs of MSMEs while presenting ECL Finance Limited’s lending solutions for entrepreneurs and enterprises.

Ajay K. Khurana spoke about the company’s focus on customised financial solutions, digital capabilities and smoother customer experiences. He also reiterated ECL Finance Limited’s commitment to supporting entrepreneurs and businesses through timely access to credit and relationship driven service.
A key part of the event was an interactive customer feedback session, where customers shared their experiences and suggestions. The company said the feedback will help improve product offerings and service delivery.

The Pune event reflects ECL Finance Limited’s focus on strengthening its presence in high growth markets and supporting India’s MSME ecosystem through simplified processes, technology enabled solutions and relationship led service.
ECL Finance Limited is a Non Banking Financial Company and part of Edelweiss Financial Services Limited. The company offers financial solutions for micro, small and medium enterprises across India.

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