Dr. Prabina Rajib, Director, BIMTECH, and Vidya Bhooshan Singh, CSR Regional Manager – North, Bisleri International Pvt. Ltd., formalised the partnership under Bisleri’s ‘Bottles for Change’ CSR initiative to promote responsible plastic waste management and recycling on campus.
Greater Noida, July 9, 2026: Birla Institute of Management Technology (BIMTECH), Greater Noida, has partnered with Bisleri International Pvt. Ltd. under the company’s flagship CSR initiative, ‘Bottles for Change’, to strengthen plastic waste management and recycling practices across its campus.
The partnership was formalised through the signing of a Letter of Association by Dr. Prabina Rajib, Director, BIMTECH, and Vidya Bhooshan Singh, CSR Regional Manager – North, Bisleri International Pvt. Ltd. The initiative will be led by the Centre for Sustainability and CSR at BIMTECH.
The collaboration was coordinated by Dr. Reeti Kulshreshtha, Chairperson, Centre for Sustainability and CSR, BIMTECH, along with Dr. Anupama Singh and Dr. Aanchal Gupta, members of the Centre.
As part of the initiative, BIMTECH aims to create a zero plastic waste campus by encouraging responsible plastic usage, source segregation and scientific recycling practices. The programme will involve students, faculty, staff and the wider campus community through awareness campaigns focused on responsible plastic disposal and circular economy practices.
Under the partnership, Bisleri International will conduct training sessions for housekeeping staff, students, faculty and employees on responsible plastic waste management. The company will also facilitate the collection and recycling of plastic waste while sharing periodic reports on the quantity of plastic collected and processed.
The initiative seeks to embed sustainable waste management practices into everyday campus life. Progress will be measured through improved waste segregation, increased recycling participation and the institute’s advancement towards becoming a zero plastic waste campus.
The collaboration will also provide students with opportunities to participate in sustainability awareness campaigns organised by Bisleri International, enabling them to gain practical exposure to environmental stewardship and community engagement.
Dr. Prabina Rajib, Director, BIMTECH, said, “At BIMTECH, sustainability is central to our institutional vision of developing responsible leaders for tomorrow. Our partnership with Bisleri International’s ‘Bottles for Change’ initiative enables us to integrate environmental responsibility into campus life while providing our students with opportunities to translate sustainability principles into meaningful action.”
Vidya Bhooshan Singh, CSR Regional Manager – North, Bisleri International Pvt. Ltd., said, “‘Bottles for Change’ is designed to drive awareness and inspire responsible plastic waste management through collective action. Our collaboration with BIMTECH reflects our commitment to empowering educational institutions to build sustainable habits, promote recycling, and nurture environmentally conscious future leaders.”
Through the partnership, BIMTECH aims to further strengthen sustainable campus practices while contributing to India’s transition towards a circular economy through responsible plastic waste management.
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