Chinese Wok Brings AR and Gaming to Stores With WokVerse

Vikas Iyer, Head of Marketing at Lenexis Foodworks, said the platform turns customer wait time into branded digital engagement through games, music and interactive content.

National, July 8, 2026: Chinese Wok has launched WokVerse, a digital engagement platform that brings AR, gaming and interactive entertainment into its quick service restaurant experience.
The platform is designed to convert customer wait time inside stores into an interactive brand experience, particularly for Gen Z and millennial consumers. WokVerse will be accessible through QR codes placed across Chinese Wok outlets.

The platform includes a virtual chef, branded games, music led features, cricket focused interactive content and social first experiences. Through these elements, Chinese Wok aims to extend customer engagement beyond food ordering and dining.
The company said WokVerse has been planned as a long term brand platform rather than a one time campaign. It will continue to add new experiences and culture linked content as part of the brand’s wider consumer engagement strategy.

Vikas Iyer, Head of Marketing, Lenexis Foodworks, said, “The future of QSR growth will be driven not just by what consumers eat, but by how brands make them feel and engage them throughout the experience. WokVerse is our response to that shift. It transforms an otherwise passive waiting period into an immersive engagement opportunity through technology, gaming and entertainment.”
He added that WokVerse has been designed as a long term platform that will evolve with consumer culture and help Chinese Wok stay connected with younger consumers.

Chinese Wok said the initiative supports its focus on youth centric platforms, digital storytelling and culture led brand engagement. The platform also aims to encourage user generated content and digital participation beyond restaurant locations.
Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks. The brand has more than 270 outlets across over 50 cities, including Mumbai, Delhi, Vadodara, Pune, Chennai, Coimbatore, Bengaluru, Kolkata and Hyderabad.
Lenexis Foodworks operates Chinese Wok, The Momo Co. and Big Bowl across high streets and malls in India.

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