Co-created with Alfinity Studios, Twiddles blends indulgence with nutrition, offering India’s first walnut-based spread and more, setting new benchmarks for healthy snacks.
Snacking just got smarter. With the launch of Twiddles, legendary cricketer Yuvraj Singh takes a bold step into the world of guilt-free indulgence. Co-created with Alfinity Studios, a venture studio known for collaborating with celebrities to create cutting-edge consumer brands, Twiddles is a game-changer in the realm of health-focused snacking.
Twiddles isn’t just another snack brand; it’s a reflection of Yuvraj Singh’s commitment to promoting healthy lifestyles for adults and kids alike. Designed for those who seek delicious yet nutritious alternatives, Twiddles redefines snacking with premium-quality ingredients and a conscious approach to taste and health.
Crafting Healthy Indulgence
Twiddles’ products stand out for their unique formulations that prioritize nutrition without compromising on taste. The brand incorporates cashews, almonds, roasted seeds, and natural sweeteners like jaggery, figs, honey, and dates to ensure every bite is packed with goodness. Rejecting palm oil, Twiddles opts for healthier alternatives like sunflower oil and ghee, boosting both flavor and sustainability.
Yuvraj Singh, Co-founder and investor of Twiddles, shared his passion for mindful living:As an athlete, I’ve always valued balanced nutrition and healthy eating habits. Twiddles was born out of my desire to create snacks that are indulgent yet healthy. Our mission is to bridge the gap between taste and nutrition, offering guilt-free indulgence for everyone. By partnering with Alfinity Studios, we’ve brought this vision to life, crafting top-quality products that set a new standard for healthy snacking.
Delicious Offerings with a Purpose
At the heart of Twiddles lies its signature lineup of spreads and bites, made to satisfy cravings while supporting a balanced diet. With over 50% nuts and seeds, these products deliver both nutrition and indulgence.
Spreads: Featuring standout flavors like Almond Silk, Walnut Brownie, and Orange Noir, Twiddles’ spreads cater to diverse palates. The brand also takes pride in launching India’s first walnut-based spread, the Walnut Brownie Spread, a customer favorite.
Bites: Twiddles’ naturally sweetened bites include delicious options like Almond Crumble and Nuts & Dates, combining wholesome ingredients with indulgent flavors.
The upcoming launch of Peanut Butter further expands Twiddles’ offerings, staying true to its ethos of creating sustainable, guilt-free snacking options.
Partnering Innovation with Sustainability
Twiddles’ journey is a testament to the power of collaboration. Rishi Dewan, Co-founder of Alfinity Studios, highlighted the brand’s vision:
Twiddles combines indulgence with conscious choices. Partnering with Yuvraj Singh has been an incredible journey, and the initial response to our products has been very encouraging. We’re constantly exploring untapped opportunities in the market, identifying white spaces for innovation, and aiming to set new benchmarks in health and wellness.
Alfinity Studios, known for its expertise in crafting innovative consumer brands, brings its strategic know-how to Twiddles, ensuring the brand’s sustainability and consumer-first approach remain at the forefront.
Expanding Horizons: Online and Global Reach
Twiddles’ products are available on their official website as well as leading platforms like Amazon and Blinkit. With plans to expand offline and enter global markets, Twiddles is set to become a household name in healthy snacking.
Consumers can look forward to the upcoming Peanut Butter launch, which promises to offer the same premium quality and indulgence as Twiddles’ current lineup.
Yuvraj Singh: Bridging Sports and Wellness
Yuvraj Singh has long been a symbol of resilience and determination. With Twiddles, he extends his legacy beyond cricket, inspiring people to make mindful choices in their daily lives.
Twiddles reflects Singh’s passion for wellness, aligning with his personal journey of maintaining a healthy lifestyle and his dedication to spreading awareness about the importance of nutrition and mindful eating.
Conclusion: Healthy Snacking, Redefined
With Twiddles, Yuvraj Singh and Alfinity Studios have set a new benchmark in the healthy snack industry, delivering products that balance nutrition, indulgence, and sustainability. As India increasingly seeks health-conscious alternatives, Twiddles’ commitment to quality and innovation positions it as a leader in redefining snacking habits.
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