HGS Interactive to Drive Social Media Transformation for Rallis India with Insight-Led Campaigns

Dr. Arpita Pattanaik, Business Analyst, Corporate Communications at Rallis India, and Sachin Karweer, Business Head at HGS Interactive, part of Hinduja Global Solutions (HGS), outline a roadmap focused on farmer-centric digital engagement and analytics-backed social strategy

Mumbai, February 24, 2026: HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has been appointed to lead the social media strategy for Rallis India, a subsidiary of Tata Chemicals and a key player in India’s agri-input sector.
The mandate will see HGS Interactive manage and strengthen Rallis India’s digital presence across platforms, with a structured approach to content development, campaign execution, audience engagement and performance optimisation. The engagement aims to deepen connections with farmers, channel partners and broader agricultural stakeholders through insight-driven communication.

Rallis India operates across crop protection, seeds and plant growth nutrients, serving a wide network of farming communities across the country. As digital channels increasingly influence agri-sector engagement, the company is sharpening its focus on platform-led storytelling, targeted outreach and measurable impact.
Dr. Arpita Pattanaik, Business Analyst, Corporate Communications at Rallis India, said the brand’s digital vision centres on building stronger relationships with farmers and positioning Rallis as a dependable and forward-looking partner in Indian agriculture. She noted that the collaboration is intended to enhance meaningful engagement across social platforms while reinforcing brand credibility.

Sachin Karweer, Business Head at HGS Interactive, part of Hinduja Global Solutions (HGS), said the partnership will focus on combining creative storytelling with data-backed insights to improve performance metrics and audience resonance. He added that the agency’s approach integrates analytics, platform intelligence and campaign optimisation to drive sustained engagement within the agri ecosystem.
The collaboration reflects a broader shift within the agriculture industry, where brands are leveraging digital platforms to build direct, trust-based communication with farming communities while strengthening long-term brand equity.

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