Anand Lukhi, Founder and CEO, Lukson, and Vedant Lukhi, Co Founder, outline plans to scale manufacturing to 400 growing units and expand from five to 30 stores across India
Mumbai | 4th March 2026: Lukson Jewels has reported sustained 25 percent month on month growth since launch, serving over 20,000 customers within its first six months of operations. The early traction signals rising acceptance of lab grown diamond jewellery among younger consumers seeking everyday fine jewellery with transparency in sourcing and pricing.
Backed by the 34 year legacy of the JK Star Group, the brand operates through a vertically integrated model spanning diamond cultivation, manufacturing and retail. This structure enables tighter quality control and cost efficiencies across its supply chain.
Lukson currently offers more than 1,500 jewellery designs across earrings, rings, necklaces and bracelets crafted with SGL certified lab grown diamonds. New collections are introduced every 15 days, maintaining product freshness across online and offline channels. The company reports customer satisfaction levels exceeding 99 percent, reflecting repeat adoption and trust in the buying experience.
The brand has onboarded actor Vaani Kapoor as Brand Ambassador, strengthening its positioning among Millennial and Gen Z buyers seeking accessible fine jewellery.
Anand Lukhi, Founder and CEO, Lukson, said, “Lukson was created around a simple insight that modern consumers want jewellery that reflects both personal style and personal values. Lab grown diamonds allow us to offer the same brilliance and craftsmanship associated with fine jewellery while addressing concerns around sustainability and transparency. Our growth validates that conscious luxury is no longer niche. It is becoming the new mainstream.”
Vedant Lukhi, Co Founder, Lukson, added, “Our focus has been to build systems that support scale without compromising trust. Vertical integration gives us supply security and cost efficiency, while design innovation and fast collection cycles allow us to stay culturally relevant. The goal is not just growth, but sustainable and disciplined expansion.”
At present, Lukson operates five offline retail stores across five cities and plans to expand to over 30 stores across key Indian markets. On the manufacturing front, the company intends to increase its lab grown diamond cultivation capacity to more than 400 growing units, strengthening supply reliability and quality oversight as demand rises.
Lab grown diamonds possess the same physical, chemical and optical properties as mined diamonds and are gaining wider acceptance due to lower environmental impact and ethical sourcing advantages.
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