Comic Initiative, The Curious Bunch, Carries Rosmerta’s Road Safety Mission into Classrooms

Ravi Krishnamoorthi, Group President, Rosmerta Technologies Limited, introduces children’s road safety comic at CII National Conclave on Road Safety 2026 in presence of Dr Rajesh Mohan, DCP Gurugram Traffic

Mumbai, February 27, 2026: Rosmerta Technologies Limited unveiled The Curious Bunch, a children’s comic book focused on early road safety awareness, at the 3rd Edition of the CII National Conclave on Road Safety held at the India Habitat Centre, New Delhi.
The initiative reflects the company’s view that long term road safety outcomes depend on shaping responsible behaviour at a young age. The launch took place during a platform that brought together policymakers, enforcement authorities, infrastructure leaders and industry stakeholders to discuss strategies toward safer roads by 2030.

India continues to face a significant road safety challenge. Government data recorded over 1.68 lakh road accident fatalities in 2022. The national strategy is structured around the 4Es framework of Engineering, Education, Enforcement and Emergency Care, with emphasis on systemic reform, technology adoption and public awareness.
Speaking at the event, Dr Rajesh Mohan, DCP Gurugram Traffic, said, “When we educate children and instill strong moral and ethical values, the impact travels far beyond the classroom. Children question, explain and influence conversations at home. Over time, this awareness translates into action, because parents are also drivers and decision-makers on the road.”

He added, “There is a perception that road safety is too complex to fix. I do not believe that is true. Most road fatalities are preventable if we follow the rules and act responsibly. Change begins with awareness, and when that awareness starts early, it has the power to reshape behaviour across generations.”
Ravi Krishnamoorthi, Group President, Rosmerta Technologies Limited, said, “Every road accident statistic hides a parent’s anxiety. Road safety is not merely about compliance; it is about compassion and collective responsibility. When a child understands why a red light matters or why a helmet can save a life, they become ambassadors of safety within their families and communities. Through The Curious Bunch, we aim to nurture this awareness early, because the habits shaped in childhood define the safety culture of the future.”

The comic presents everyday road scenarios in a simple illustrated format, covering pedestrian safety, school bus conduct, traffic signals, helmet and seatbelt usage and child restraint systems. It was released following the Special Plenary Session on Road Safety and Children as Brand Ambassadors at the conclave.
Rosmerta Technologies Limited has supported road safety initiatives through technology-based systems including automated driving test assessments and AI-enabled monitoring solutions that support transparent driver evaluation and licensing processes. With the introduction of The Curious Bunch, the company extends its engagement into the education pillar of the 4E framework.

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