Eshwar K Vikas, Founder and CEO of Beyond Appliances, said the Hyderabad store is aimed at strengthening consumer trust and accelerating growth in one of the brand’s strongest markets.
Beyond Appliances has launched its first experience store in Hyderabad, marking the beginning of its physical retail expansion as the company builds on strong demand from the region.
Announced on 31 March 2026, the Bengaluru based smart kitchen technology brand said Hyderabad has consistently ranked among its top three markets by e commerce revenue. The move reflects a shift toward strengthening offline presence alongside its existing digital channels.
Located in Kompally, the experience store has been designed to replicate a real kitchen environment where customers can engage directly with the company’s product range. This includes Android powered chimneys, the Plug N Play Chimney, hobtops, and cooktops. The space is intended to allow customers to evaluate performance and usability before making purchase decisions.
The company said the Hyderabad market has shown strong traction for products such as the Plug N Play Chimney and Smart Timer Hob, which address everyday kitchen requirements and have contributed to sustained demand in the region.
Eshwar K Vikas, Founder and CEO of Beyond Appliances, said, “Hyderabad has been one of our strongest markets, and our customers here have shown a clear intent to experience our products before purchase. This experience store is our response to that. It is about accelerating conversions, building deeper trust, and unlocking the next phase of growth in a market that is already delivering strong momentum. We expect to scale to nearly three times our current sales in the region over the next 6 to 12 months, and this store is the foundation for that growth.”
The Hyderabad launch is part of a broader offline expansion plan. Beyond Appliances said it aims to establish a presence across five cities in India by the end of FY26, with Bengaluru, Mumbai, New Delhi, and Hyderabad identified as key markets over the coming months.
Each location is expected to follow a similar format, allowing customers to experience smart kitchen technology in a practical setting. The company said this approach supports its wider goal of making connected kitchen solutions more accessible to households across India.
Founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances focuses on combining technology with functional design in kitchen appliances. Its products are manufactured in India at its Bengaluru facility. The founders previously built Mukunda Foods, a kitchen automation company that has worked with brands such as Wow Momo, ITC, and Haldiram.
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