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boAt partners with Instamart for Chrome Iris campaign featuring Gursimran Khamba

February 11, 2026
boAt partners with Instamart for Chrome Iris campaign featuring Gursimran Khamba
boAt partners with Instamart for Chrome Iris campaign featuring Gursimran Khamba

Gursimran Khamba, co founder of AIB, and Ismeet Kohli, actress known for Badtameez Dil, feature in the Valentine’s campaign built around the Chrome Iris smartwatch

India, 11 February 2026: boAt has partnered with Instamart for a Valentine’s Day campaign centred on its Chrome Iris smartwatch, using a short format digital film to highlight last minute gifting through a relatable couple exchange.
The campaign features Gursimran Khamba, co founder of AIB, alongside Ismeet Kohli, actress known for Badtameez Dil. The film opens with a familiar question about Valentine’s Day gifting, followed by a response shaped by common assumptions. The conversation shifts as Kohli points out that what matters is relevance and understanding rather than predictable choices. The exchange leads to the reveal of the Chrome Iris smartwatch, ordered on Instamart and delivered in time for the occasion.

The campaign is designed for digital platforms and uses conversational humour to address modern relationship dynamics. It positions the product as a practical option suited for everyday use rather than a symbolic gesture.
The Chrome Iris smartwatch features Bluetooth calling, customisable cloud based watch faces, wellness tracking functions, and a slim profile intended for daily wear. It is designed for users seeking a combination of functionality and minimal design. The device is available in multiple colours.

A spokesperson for boAt said the campaign is built on the idea that meaningful gifts are defined by intent and usefulness rather than scale. The spokesperson added that even purchases made close to the occasion can reflect consideration when the product aligns with everyday needs.
The Chrome Iris smartwatch is available through Instamart, boat-lifestyle.com, and select retail outlets across India at a maximum retail price of INR 3,499.

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