Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, says the latest communication centres on standing apart as the campaign rolls out across ICC T20 World Cup, print and outdoor platforms
India | 2nd March 2026: Blenders Pride Packaged Drinking Water has introduced The One And Only, placing distinction at the centre of its latest brand communication.
The film brings together Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma, each presented with a distinct presence in a setting where many appear equal. Avanti Nagrath is portrayed with confidence and individuality. Kirandeep Chahal carries intensity and command. Mahieka Sharma appears composed and assured. The visual treatment positions them in a competitive space where presence becomes the differentiator.
The rollout spans digital and social platforms, placements during the ongoing ICC T20 World Cup, front page advertisements in leading newspapers and outdoor sites across major cities, creating widespread visibility across touchpoints.
Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride has always believed in the power of success with style and stature. The One And Only presents a defining new idea of success, one that’s fueled by distinction. It brings forth the cultural context that today the aspiring youth in India aims to not just be successful but stand apart with assurance. With this narrative of success, Blenders Pride captures the aspirations of the youth while further strengthening its position as a cultural leader.”
Blenders Pride Packaged Drinking Water is part of Pernod Ricard India, a subsidiary of Pernod Ricard SA, which operates across premium beverage categories in the country and exports Seagram’s whiskies to more than 28 countries.
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