Flexible ownership gains traction as Samsung offers Galaxy S26 access with 50 percent entry

Sumit Walia, Vice President and Head of D2C Business and Corporate Marketing at Samsung India, said the programme enables return, retain or upgrade options after 12 months with assured buyback support

Flexible ownership models are gaining traction in India’s premium smartphone segment as Samsung has introduced a structured programme aimed at reducing upfront costs for flagship devices.
The initiative, Galaxy Forever, allows consumers to access the Galaxy S26 Ultra and Galaxy S26 Plus by paying 50 percent of the device cost through 12 no cost monthly instalments. The model is designed to align with changing consumer preferences for flexible payment and upgrade options.

At the end of 12 months, users can choose to return the device with an assured buyback, retain it by paying the remaining balance, or upgrade to a newer Galaxy flagship. The programme includes a no questions asked return option supported by Samsung Care Plus.
Sumit Walia, Vice President and Head of D2C Business and Corporate Marketing, Samsung India, said, “With Galaxy Forever, we are introducing a customer first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation not only in technology but also in how users own and upgrade to the latest Galaxy devices.”

The programme also includes Samsung Care Plus protection worth INR 13999 for 13 months, covering accidental and liquid damage with zero deductibles along with return assurance from the beginning of the ownership period.
Monthly payments include both the device instalment and a programme fee of INR 749.92. For the Galaxy S26 Ultra priced at INR 139999, the total monthly outflow is INR 6583.21, while the Galaxy S26 Plus priced at INR 119999 has a monthly outflow of INR 5749.88.
Consumers can opt for Samsung Finance Plus or credit card based no cost EMI options. Users choosing Samsung Finance Plus can return and upgrade directly after one year, while credit card users have the option to retain the device by continuing instalments for the remaining amount.

Samsung has partnered with Servify and DMI Finance to enable seamless returns, upgrades and settlements. The programme is available on Samsung.com and across more than 1500 Samsung Experience Stores across India.
The model has also been extended to select corporate employees and students through Samsung Corporate Plus and Student Plus platforms, expanding access to flexible ownership in the premium smartphone category.

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