A New SaaS Platform Targets the Operational Gaps in High-Frequency B2B Logistics

Kapil Makhija, Managing Director and Chief Executive Officer, Unicommerce, says Shipway Cargo is designed to support quick commerce and complex B2B inventory movement beyond parcel shipping

Unicommerce has expanded the scope of its logistics technology offerings with the launch of Shipway Cargo, a software-as-a-service solution developed to address the operational demands of quick commerce and high-frequency B2B logistics. The platform marks Shipway’s entry into the B2B shipping segment, extending its capabilities beyond traditional parcel logistics.
Shipway Cargo has been built for use cases where slab-based parcel shipping models prove inefficient or cost-intensive. These include dark-store replenishments, distributor supplies, inter-warehouse inventory transfers, and the movement of heavy or bulky goods. Such workflows are increasingly central to inventory-intensive retail formats, particularly quick commerce, which depends on predictable and rapid replenishment cycles to maintain service levels.

As manufacturers, wholesalers, and retailers adopt technology-led supply chains, the frequency and complexity of B2B shipments have risen sharply. High-frequency distribution models now require structured scheduling, specialised carrier networks, and real-time visibility, capabilities that differ significantly from conventional parcel delivery systems.
The Shipway Cargo platform enables businesses to manage these workflows through a dedicated B2B dashboard, separate from parcel operations. Sellers can coordinate warehouse-to-warehouse movements, handle bulky last-mile deliveries, and schedule shipments using slot-based delivery windows. The solution also provides access to courier partners equipped to handle non-parcel freight and specialised B2B logistics requirements.

Early users of Shipway Cargo include direct-to-consumer brands, manufacturers, and B2B sellers managing complex supply chains and varied shipment profiles. By offering greater control and transparency across B2B movements, the platform aims to improve operational efficiency while reducing friction in inventory flows.
Commenting on the launch, Kapil Makhija, Managing Director and Chief Executive Officer of Unicommerce, said that B2B logistics now form the backbone of India’s expanding retail ecosystem. He noted that as retailers operate across general trade, modern trade, quick commerce, and omnichannel formats, efficient inventory movement behind the scenes has become increasingly critical.

He added that high-frequency B2B logistics require distinct workflows, service expectations, and logistics partners compared to parcel shipping, and that Shipway Cargo has been developed specifically to address these needs.
The launch comes at a time when India’s e-commerce logistics market is seeing sustained growth, driven by increased automation, real-time visibility, and connected logistics platforms. Industry projections estimate that the market will grow from USD 7.25 billion in 2026 to USD 11.14 billion by 2031, underlining the importance of scalable technology solutions in reshaping B2B logistics operations.

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