The annual art, craft, and literature initiative reached over 995 schools nationwide, engaging students through creative learning activities
Schools across India participated in SPLASH 2025, an annual art, craft, and literature initiative supported by Axis Bank, with the programme engaging more than 995 schools nationwide. The initiative focused on encouraging creative expression among students through structured activities that place art and writing within everyday learning environments.
SPLASH 2025 was conducted across a wide mix of public and private schools, reaching students from different age groups and regions. The programme invited participants to explore themes through drawing, craftwork, and written expression, allowing schools to integrate creative activities into their academic calendars. By working within school settings, the initiative aimed to make participation accessible without requiring specialised resources or external preparation.
The competition format was designed to emphasise participation and process rather than only outcomes. Students were encouraged to interpret themes independently, using visual art and written work to express ideas, observations, and personal perspectives. Teachers played a facilitative role, guiding students while allowing room for individual thought and originality.
According to information shared by the organisers, SPLASH has grown steadily over the years, with increasing school participation reflecting sustained interest in creative learning formats. The 2025 edition marked one of the widest reach editions of the programme, both in terms of geographic spread and number of participating institutions.
By focusing on art, craft, and literature, the initiative sought to complement classroom learning with opportunities that support imagination, observation, and communication skills. Schools reported that such activities helped students engage differently with learning, particularly those who express themselves more comfortably through creative mediums.
Through SPLASH 2025, Axis Bank continued its association with school-based creative programmes, positioning the initiative as a recurring platform that encourages students to explore ideas beyond standard academic frameworks while remaining embedded within the school system.
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