The nutrition brand introduces a two month Menopause Cheerleaders Internship, aiming to hire five women above 40 and offering a stipend of Rs 1 lakh
Plant based nutrition brand Earthful has announced the launch of a national initiative titled the Menopause Cheerleaders Internship, a two month paid community building programme designed for women above 40 years of age who have experienced menopause. The initiative seeks to bring attention to a phase of life that continues to remain under discussed in India, while creating space for lived experiences and shared learning.
According to the company, the internship is aimed at women, particularly mothers, who want to take an active role in leading conversations around menopause. The programme offers a stipend of Rs 1 lakh and is structured as a flexible engagement focused on awareness, dialogue and community participation. Earthful has stated that it aims to hire five women above the age of 40 as part of this initiative.
Founded in 2021, Earthful is a plant based nutrition brand that focuses on supporting women through the menopausal phase using natural products. The company offers a range of supplements derived entirely from plant ingredients such as amla, moringa and sunflower. Earthful positions its products around the use of plant sources and avoids artificial ingredients, including the use of plant based capsule shells made from pine bark.
Explaining the motivation behind the initiative, Earthful Co founder Veda Gogineni said that the lack of visible support for women undergoing menopause stood out early in the company’s journey. She noted that while information exists, the absence of open voices has contributed to silence around the subject. Reflecting on personal experiences, she said menopause is often misunderstood or dismissed, even within families, and that the internship is intended to bring forward the perspectives of women who have lived through this phase.
Earthful has highlighted that women spend a significant portion of their lives navigating menopause, yet many continue to do so without adequate resources, community or open discussion. In India, menopause is frequently surrounded by stigma and misinformation, leading many women to manage physical and emotional changes in isolation. Through this initiative, the company aims to place real experiences at the centre of the conversation and enable participants to act as community connectors.
The role of a Menopause Cheerleader has been intentionally designed to allow flexibility. According to Earthful, interns can choose how they want to create awareness, whether through conversations in personal networks, social media content, neighbourhood gatherings or other community based interactions. The initiative does not restrict participation to a specific skill set, with the stated objective of encouraging diverse forms of engagement that resonate within local contexts.
The company has announced the internship across its social media platforms including Instagram and LinkedIn, as well as through offline retail stores. Interested women are directed to apply through a form made available by the company.
In 2022, Earthful introduced what it describes as India’s first herbal multivitamin formulated for menopausal women. The product is designed for women over the age of 40 and includes a combination of vitamins, minerals and herbs intended to support hormonal balance. The company states that the formulation avoids artificial ingredients and is aligned with its plant based approach.
Through the Menopause Cheerleaders Internship, Earthful has positioned the programme as part of its broader effort to address gaps in conversations around women’s health. By inviting women who have experienced menopause to take the lead, the company aims to encourage more open dialogue and reduce the silence that often surrounds this stage of life.
The initiative also touches on the broader theme of enabling women, including those who may have taken career breaks, to re engage with work in a flexible format. Earthful has framed the internship as an opportunity for women to share their experiences while contributing to a wider awareness effort focused on women’s health.
The Menopause Cheerleaders Internship marks Earthful’s latest step in addressing taboos around menopause and reinforcing attention on a phase of life that has long remained overlooked in public discourse.
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