Effingut’s handcrafted golden ale, brewed with Hook Norton in the UK, brings Indian flavours to Wetherspoon’s iconic beer festival across 900+ pubs.
Effingut, one of India’s pioneering craft breweries, is raising a celebratory toast as it enters the global stage with a debut at the prestigious J D Wetherspoon Real Ale Festival 2025 in the UK. The move marks a first for an Indian brewery, introducing Indian craft beer to over 900 Wetherspoon pubs across Britain and Ireland.
To commemorate this milestone, Effingut has partnered with the historic Hook Norton Brewery in Oxfordshire to co-create a golden ale inspired by traditional Indian flavours. Brewed on-site in the UK, the limited-edition ale is infused with coriander seeds, cardamom, and lemongrass a nod to the aromatic depth of Indian cuisine and beverage culture.
The festival, running from 6–27 November, will feature over 30 ales, each specially brewed in collaboration with international breweries, including Effingut. This collaboration not only represents Indian craftsmanship on a global platform, but also signals a growing international appreciation for the evolving South Asian beer scene.
“Our goal has always been to tell stories through flavour,” said Manu Gulati, Founder and Managing Director of Effingut. “We’re honoured to showcase an ale that blends our heritage with the finest of British brewing traditions. This is not just a beverage, it’s cultural storytelling in a glass.”
Founded in 2014, Effingut has grown into a cult favourite among Indian beer enthusiasts, known for its bold experimentation and loyalty to brewing authenticity. From Pune to Mumbai to Kolkata, the brewery has built a reputation for making craft accessible, often introducing new drinkers to the possibilities of homegrown Indian beer.
The collaboration with Hook Norton, a 164-year-old family-run brewery, represents a true blend of old-world experience and new-world vision creating a beer that reflects both India’s diverse spice palate and the UK’s rich ale heritage.
This festival marks a turning point not just for Effingut, but for India’s larger craft beer movement, proving that Indian breweries can hold their own on the international stage without compromising authenticity.
As pints of Effingut’s India-inspired golden ale pour from taps across the UK this November, they carry with them a taste of Indian innovation, independence, and increasingly, global ambition.
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