The company reports ₹75,000 crore retail AUM and rising semi-urban demand as it expands its branch network, festive disbursements and the next phase of its Neeyat campaign.
Piramal Finance has outlined a significant scale-up plan as it prepares to expand further across Telangana and move toward its long-term target of ₹1.5 lakh crore in overall AUM by FY28. Telangana continues to be one of the company’s most active markets for housing finance and MSME lending, supported by a strong customer base and a branch network that now includes 29 locations across key districts. Of these, 23 branches serve more than 51,500 customers, with demand for MSME-linked credit showing steady growth.
The company has also introduced the latest phase of its flagship Neeyat campaign, Hum Kaagaz Se Zyaada Neeyat Dekhte Hain, which features three new films centred on families and small business owners. The narrative captures the aspirations and lived experiences that drive borrowing behaviour across semi-urban and emerging markets, reflecting the customer segments that constitute a large share of Piramal Finance’s retail portfolio.
Piramal Finance’s retail AUM has crossed ₹75,000 crore, marking an expansion of three and a half times in four years. The company expects its retail book to exceed ₹1,00,000 crore by the end of FY26. Growth during the recent festive period was notable, with a 45 percent rise in disbursements led by home, personal and business loan categories. This follows a 32 percent increase during the first half of FY26. The company attributes this momentum to its high-tech, high-touch approach, which blends digital platforms with relationship-based engagement across its footprint.
Jagdeep Mallareddy, CEO – Retail Lending at Piramal Finance, said the company sees considerable potential in Telangana and similar semi-urban markets across the country. He noted that Piramal Finance is focused on offering simple and transparent credit products for customers who may not always have conventional documentation, and that the company’s model enables a deeper understanding of customer realities while maintaining disciplined growth.
Arvind Iyer, Chief Marketing Officer at Piramal Finance, said the new chapter of the Neeyat campaign draws directly from the stories the team encounters across its branch network. He added that the films mirror the aspirations of families and small business owners, capturing the optimism and intention that inform borrowing decisions in emerging markets. He said the campaign reinforces the company’s approach of engaging openly with customers, understanding their needs and supporting them as they move toward long-term progress.
Piramal Finance was listed on the NSE and BSE earlier this month, marking an important step in its corporate journey. The company now serves 5.2 million customers across 13,000 pin codes through a network of 517 branches in 428 cities. Its consolidated AUM has increased from ₹49,000 crore in FY21 to ₹91,477 crore in Q2 FY26, with retail lending contributing more than 82 percent of the total book.
The company’s underwriting and customer experience platforms are supported by more than 45 AI models used across credit assessment, collections and service delivery. These tools, combined with its phygital operating model, have helped Piramal Finance extend access to credit for customers with limited or no formal credit histories.
As the company strengthens its presence in Telangana and sharpens its national scale-up plans, the next phase of growth is expected to be shaped by semi-urban borrowers, MSME-led demand and the continued shift toward digitally enabled credit journeys.
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