At The Bangalore Room, Co-Founders Rekha B S and Pooja Sahai unveiled organic lehengas, hand-embroidered bridal wear and accessories under a sustainable fashion ethos
A new chapter in India’s sustainable fashion movement opened this week as Swa Signature Style made its Bengaluru debut. The label, co-founded by Dr. Rekha B S and Pooja Sahai, is carving its identity by turning vintage sarees and heritage fabrics into couture pieces for a modern audience.
At the launch event held at The Bangalore Room, the brand presented its first collection. On display were organic lehengas, reinvented ensembles from repurposed sarees, hand-embroidered bridal wear, and artisanal accessories including jewellery, belts and bags. Each piece emphasised craftsmanship rooted in Indian traditions while responding to the growing demand for eco-conscious design.
The highlight of the evening was a bridal lehenga built from geometric weave handloom fabric, a khadi blouse, and a cotton dupatta all finished with detailed embroidery and motifs that paid homage to Gujarat’s textile heritage. Co-Founder Dr. Rekha B S described the ensemble as “a fresh take on classic motifs, grounded in heritage yet styled for contemporary brides.”
For Pooja Sahai, the event was an opportunity to position Swa as part of a wider sustainability movement. She emphasised the label’s philosophy: “Every design is an attempt to extend the life of fabric, and to give cultural textiles a new purpose on global runways.”
The event also included the unveiling of the Swa Signature Style logo, a bold navy design that the founders said reflects confidence and continuity. A panel discussion on styling for professionals rounded out the evening, signalling that the brand intends to appeal to a wide spectrum of consumers from brides to working women seeking sustainable style.
With Bengaluru as its starting point, Swa Signature Style has announced plans to build a footprint in other metros, positioning itself in a niche that connects luxury couture, heritage textiles, and conscious fashion.
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