Integrated CSR Support by Ambuja Cements Lifts Entire Family in Rajasthan’s Marwar Mundwa

Skill training, water access, and women-led enterprise enable sustainable incomes for every adult member of a rural household

Rajasthan, 31 December 2025: Ambuja Cements, the ninth largest building materials solutions company globally and part of the diversified Adani Portfolio, continues to demonstrate how coordinated corporate social responsibility initiatives can bring long term change to rural households. The journey of Mehboob Ali and his family from Marwar Mundwa in Rajasthan reflects the impact of integrated interventions focused on skills, livelihoods, water security, and women’s economic participation.
For years, Mehboob Ali’s family depended on rain-fed farming on just one bigha of land, equivalent to 0.160 hectares. Seasonal uncertainty forced Mehboob to supplement income through daily wage labour to meet basic household needs. Seeking stability, he enrolled in a three-month Mason Training Course in 2005 at the Skill and Entrepreneurship Development Institute in Nagaur, supported through Ambuja Cements’ CSR efforts.

After completing the programme, Mehboob began working independently as a small civil contractor. Over time, he expanded his work and today earns around ₹50,000 per month. He continues to remain associated with Ambuja Foundation as a contractor for community development projects.
In 2015, the family received a 5,000 litre Rooftop Rainwater Harvesting Structure, which ensured year-round access to safe drinking water. This intervention eliminated the daily burden faced by women who earlier travelled long distances to fetch water from ponds, significantly improving household wellbeing.

That same year, Mehboob’s elder son Aslam completed training in the Retail Associate trade at SEDI Nagaur. He is now employed at Ambuja Cements’ Marwar Mundwa Plant with a monthly income of ₹18,000. His younger son, Azruddin, is currently undergoing skill training in the Assistant Electrician trade at SEDI Nagaur and is preparing to begin his professional career as an electrician.
Mehboob’s wife, Kheruna, joined the Firoza Self Help Group in 2020, reviving the family’s traditional cotton quilt making work. With a loan of ₹30,000, she began producing quilts and mattresses and also earns through stitching services, adding a steady supplementary income to the household.

Today, every adult member of the Mehboob Ali family is skilled and financially independent. Their progress illustrates how integrated CSR interventions across livelihood development, skill building, women’s enterprise, and water sustainability can create resilient and self reliant rural families. Ambuja Cements continues to implement such multi sectoral initiatives across India, strengthening the foundations of inclusive rural development.

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