₹200 crore expansion signals push into mobility aids as Tiger Shroff joins Leeford Healthcare

Director Neha Gupta details the company’s investment plans and explains how Tiger Shroff’s association supports wider adoption of orthopedic and mobility aids

Leeford Healthcare Limited has announced a planned investment of ₹200 crore over the next three years to expand its Orthopedic and Mobility Aids division, marking a focused push into India’s growing preventive healthcare and rehabilitation segment. As part of this expansion, the company has appointed actor and fitness icon Tiger Shroff as brand ambassador for the category.
The investment will be directed toward upgrading manufacturing capabilities, expanding product development, strengthening clinical engagement, and increasing retail and digital reach across urban and rural markets. India’s orthopedic supports and mobility aids segment is currently valued at around ₹2,500 crore annually and is expected to grow significantly over the next decade, driven by lifestyle-related conditions, sports injuries, and an ageing population.

According to Neha Gupta, Director at Leeford Healthcare Limited, a significant portion of the investment will be used to modernise manufacturing facilities and strengthen domestic production under the Make in India framework. Additional funds will be allocated to marketing, distribution expansion, and deeper penetration into smaller towns and emerging markets.
The company’s orthopedic and mobility aids portfolio currently includes 32 products such as posture correctors, lumbar belts, knee caps, cervical collars, and sports recovery supports. Leeford plans to expand this range to 50 products by the end of FY 2026–27, with new launches focused on prevention, rehabilitation, and sports wellness.

The appointment of Tiger Shroff coincides with the launch of the nationwide ‘Fit Raho, Hit Raho’ campaign, which positions orthopedic and mobility aids as part of everyday movement and long-term physical care rather than only post-injury solutions. The campaign aims to encourage wider acceptance of preventive supports among younger consumers as well as older populations managing mobility concerns.
Leeford Healthcare Limited manufactures its orthopedic and mobility products at its WHO-GMP and ISO-certified facility in Ludhiana and currently distributes them across more than one lakh retail outlets. The company plans to double this footprint over the next two years, supported by expansion across e-commerce and quick-commerce platforms.

By combining increased investment, wider distribution, and a high-visibility brand association, the company is seeking to reposition orthopedic and mobility aids as accessible, mass-market products aligned with everyday health and movement needs across India.

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