Mercedes AMG PETRONAS E Bike Range Enters India Through EMotorad Partnership

ThEMotorad is bringing the official Mercedes AMG PETRONAS electric bicycle range to India through a partnership with Mercedes Benz India, with three models planned for the Indian market.

As the exclusive India partner, EMotorad will build the electric bicycles in India and manage the customer experience following purchase, including service and repairs.
The range will be available exclusively through select Mercedes Benz retail stores in India, where customers will be able to experience and purchase the models.
The partnership combines the design and technology associated with the Mercedes AMG PETRONAS range with EMotorad’s electric bicycle manufacturing, distribution and customer service capabilities.

Kunal Gupta, Co Founder & CEO, EMotorad, said the partnership provides an opportunity to introduce new electric bicycle technology to Indian consumers.
“Mercedes is the highest standard of quality and customer experience for automotives in India and that resonates strongly with us. All the three e bikes in this range are one of their kind, globally. We are glad that we are able to bring the most cutting edge tech in e bikes to India, through partnerships like these. More to come,” Gupta said.
Himanshu Ratnoo, Co Founder, EMotorad, said local manufacturing would be accompanied by responsibility for the ownership experience.

“This partnership brings together best in class technology in the cycling world. It is a proud moment for us at EMotorad. It also reflects our strong manufacturing capability and mutual passion for uncompromising quality,” Ratnoo said.
“We also have the responsibility to ensure that customers receive the same level of confidence and support throughout their ownership journey. Building these e bikes in India and managing the complete experience allows us to bring a global product experience to the Indian market,” he added.
Santosh Iyer, Managing Director & CEO, Mercedes Benz India, described the introduction of the bicycles as an extension of the AMG brand in India.

“The launch of AMG F1 PETRONAS e bikes in India is a natural extension of the AMG brand. These world class F1 e Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship,” Iyer said.
EMotorad develops and manufactures electric cycles in India and is expanding its presence across the country.
With the new partnership, the company will be responsible for manufacturing the three Mercedes AMG PETRONAS electric bicycle models for India while also managing service and customer support.ree models will be built in India and sold through select Mercedes Benz retail stores, with EMotorad handling service, repairs and customer support

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