Excellent Publicity Brings the Nayak Story to Life by Appointing 14-Year-Old Yug Parikh as CEO for a Day

To celebrate its 14th anniversary on 1st November 2025, advertising agency Excellent Publicity handed over its top seat to teenager Yug Parikh for a day, while announcing its transition into an ad-tech platform and launching a nationwide Student Entrepreneurship Program aimed at preparing young talent for careers in advertising and media

When most agencies turn 14, they usually mark the occasion with cake and company-wide thank you posts. Excellent Publicity chose something far more ambitious. It handed over the reins to a 14-year-old.
In a moment that echoed the energy of the film Nayak, Excellent Publicity invited teenager Yug Parikh to serve as CEO for a day. The symbolic move wasn’t just about headlines. It was a declaration that ideas have no age, and that the future of advertising belongs to the curious, the courageous, and the young.

The one-day leadership handover was the centrepiece of the company’s 14th anniversary, celebrated on 1st November 2025. It also set the stage for Excellent Publicity’s next chapter as it shifts from being a leading media agency into a full-scale ad-tech platform. Alongside the CEO moment, the company announced a new national initiative aimed at students: the Student Entrepreneurship Program, which combines industry exposure with structured learning.
“At 14, you’re not old, you’re bold,” said Vaishal Dalal, Co-founder of Excellent Publicity. “We’re not just changing our colours or branding. We’re rethinking how we represent ourselves, our future, and who we build it with.”

Yug Parikh, who took over the CEO chair for the day, sat in on leadership meetings, brainstormed with department heads, and led discussions on how brands can better engage Gen Z and Gen Alpha. Sharing his experience, he said, “It was exciting to sit in the CEO’s chair, but even more exciting to be taken seriously. At Excellent Publicity, I learned that imagination and courage matter more than age. Staying curious is how companies stay young.”
The initiative struck a chord not just with the agency team but with audiences and clients across the ecosystem. The post on LinkedIn went live under the hashtag #14YearsOfEP and sparked conversations about youth empowerment in creative industries.

But the day wasn’t just about symbolism. It was also about structure. Excellent Publicity used the moment to unveil its Student Entrepreneurship Program, a hybrid model of webinars, workshops, and campaign-based learning modules. The goal is to introduce university students and early-stage entrepreneurs to the full spectrum of advertising not just digital marketing, but also offline media, sports and entertainment partnerships, OOH, and experiential formats that shape brand visibility at scale.
As younger generations often enter the industry with a social-media-first lens, Excellent Publicity aims to widen that perspective. By exposing them to real case studies, execution strategy, media planning and campaign measurement, the program will help participants learn how multi-channel advertising ecosystems actually function.

The agency’s leadership believes this program is part of a larger transformation. After 14 years of building media plans for some of India’s fastest growing brands, Excellent Publicity is now developing tools and systems that will help brands and agencies plan, buy and measure campaigns in a faster and more data-driven way. The ad-tech evolution is already underway and will continue through 2026.
The 14-year milestone also marks a change in mindset. It’s not just about what the company has accomplished, but about who it wants to build with. Young talent. Student voices. Ideas that feel fresh because they come from a place of lived experience and native digital fluency.
As Excellent Publicity enters its 15th year, its message is clear: age is not a metric of caution, but a chance to start asking better questions. With new tools, new formats and a new generation of leaders entering the room, this agency is building for what comes next not just for what has always been.

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