The company says its agri-retail network now reaches 3 million farmers, with the latest Apla Gromor outlet at Kashti village in Ahilyanagar serving 25 villages with inputs, advisory and digital tools
Coromandel International, the agriculture solutions company of the Murugappa Group, has taken its organised retail network for farmers past the 1,000-store mark with the opening of a new Apla Gromor outlet in Kashti village, Ahilyanagar, Maharashtra.
The store will cater to around 25 neighbouring villages, offering a combination of crop inputs, soil health services, agri-advisory, credit access, and digital farming solutions. With this addition, Coromandel said its Gromor network now serves about 3 million farmers across Andhra Pradesh, Telangana, Karnataka and Maharashtra.
The Apla Gromor chain was first launched in 2007 as one of India’s earliest attempts at organised agri-retail. Over time, the format has expanded from providing seeds, fertilisers and crop protection products to delivering a full-service model that includes soil testing, information on best practices, and digital tools for precision farming.
Speaking at the launch, Arun Alagappan, Executive Chairman of Coromandel International, said the milestone reflects the company’s long-term commitment to supporting rural communities. He noted that Coromandel plans to double the size of the network in the next two years as part of its strategy to expand farmer services and strengthen rural ecosystems.
The company added that Gromor outlets have also become important for introducing sustainable farming practices, such as integrated pest management and balanced crop nutrition, to smaller farmers who often lack access to formal agronomic guidance.
Analysts see Coromandel’s push as part of a broader trend of corporates investing in rural retail to improve supply chains and provide farmers with reliable access to products and advice. With state-run co-operatives and unorganised dealers still dominating the market, organised players like Coromandel are positioning themselves as trusted one-stop shops.
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