UNIQLO’s new HEATTECH Cashmere Blend brings 9 percent cashmere to the brand’s thermal innovation, launched in a cabin story with Kareena Kapoor Khan
UNIQLO, the global apparel company known for its LifeWear philosophy, has launched its Fall and Winter 2025 campaign titled Life with HEATTECH: In the Cabin. The campaign stars Bollywood icon Kareena Kapoor Khan, who appears in a serene winter setting wearing the new HEATTECH Extra Warm Cashmere Blend thermal.
Shot against the quiet backdrop of a hill station, the campaign reflects UNIQLO’s emphasis on simplicity, comfort, and everyday beauty. Kareena Kapoor Khan is seen experiencing a peaceful day inside a wooden cabin, beginning with still moments indoors and ending beside an open bonfire with friends. She is dressed in the new thermal paired with a PUFFTECH vest, both designed to offer warmth without weight.
Sharing her experience, Kareena Kapoor Khan said, “I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have used it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favourite for its soft, comforting and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style.”
The film follows her natural rhythm across the day, using no narration and minimal dialogue. It is quiet, but not distant. The clothes speak through their function, not through styling. The thermal’s smooth finish, paired with its insulating technology, allows it to be worn as a base layer or a standalone piece. The PUFFTECH vest adds extra warmth while keeping the look light and comfortable.
UNIQLO’s HEATTECH is one of its most successful textile innovations. The fabric is engineered to convert body moisture into heat, using breathable materials that keep the wearer warm in cold conditions. The Cashmere Blend version brings 9 percent cashmere into the fabric mix, creating a refined texture while maintaining all the features of the original. This combination of warmth and softness supports UNIQLO’s focus on utility-driven design.
Nidhi Rastogi, Marketing Director at UNIQLO India, commented on the significance of the new campaign. HEATTECH has been a winter favourite amongst our customers globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. It combines innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.
The film has been released across digital platforms, print media, and UNIQLO store displays in India. It is designed to present warmth not as an aesthetic but as a function of good design. Rather than portraying winter wear as bulky or seasonal, the campaign presents layers as natural companions to movement, rest, and connection.
The new thermal is available in stores and on www.uniqlo.com
. It is part of the UNIQLO : C collection, which includes the updated HEATTECH Extra Warm range as well as layering options like the PUFFTECH vest.
Fast Retailing’s vision is to change clothes, change conventional wisdom, and change the world. Its business model is based on creating long-lasting products that are affordable, accessible, and meaningful in everyday life. The new HEATTECH campaign is part of that mission. It brings technology, comfort, and everyday style together into one garment, demonstrated through the grounded simplicity of Kareena Kapoor Khan’s winter journey.
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