Led by franchise partner Bhavya Singh Chaturvedi, the new club highlights the brand’s FOFO growth model and expanding urban wellness demand
Anytime Fitness expanded its presence in Maharashtra with the launch of a new club at Palm Beach in Mumbai, marking another step in the brand’s steady growth across the West region. With this opening, Anytime Fitness India now operates seven clubs across the state, reflecting a rising preference among urban communities for accessible and flexible fitness environments.
The Palm Beach club is led by franchise partner Bhavya Singh Chaturvedi, who marked a personal milestone with the launch of his second Anytime Fitness centre. His earlier club in Gwalior, Madhya Pradesh, laid the foundation for this expansion, underscoring confidence in the brand’s Franchise Owned, Franchise Operated model and its scalability across diverse urban markets.
The new facility has been designed to support a wide range of fitness needs, offering round the clock access along with modern training infrastructure. Members have access to advanced gym equipment, personal training led by certified professionals, group fitness sessions, and dedicated functional training zones. The club also integrates digital tools such as body composition analysis and the Anytime Fitness app, enabling members to track progress and access training support beyond the gym floor.
Speaking on the expansion, Vikas Jain, Managing Director of Anytime Fitness India, said the West region continues to play a significant role in the brand’s growth journey. He noted that Maharashtra has shown a consistent and mature appetite for structured fitness solutions that balance convenience with a holistic approach to wellness. According to him, reaching seven clubs in the state reflects the trust placed in the brand by both members and franchise partners.
He also highlighted that the opening of Bhavya Singh Chaturvedi’s second club reinforces the strength of the FOFO model, where long term partnerships and operational consistency remain central to expansion. The focus, he said, remains on creating welcoming fitness spaces that are accessible at all hours and support the development of sustainable health routines.
Since entering India in 2013, Anytime Fitness has grown to more than 175 clubs nationwide, establishing itself as a prominent player in the organised fitness segment. Beyond physical infrastructure, the brand has also built community driven initiatives such as FitCraft and Be Fit Fest, aimed at encouraging active lifestyles and deeper member engagement.
The launch of the Palm Beach club aligns with Anytime Fitness India’s broader expansion roadmap, which includes plans to reach 500 clubs across Tier 1 and Tier 2 cities over the next five years. As urban demand for flexible and inclusive fitness options continues to grow, the brand’s 24 by 7 model and community focused approach remain central to its long term strategy.
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