The show is being broadcast in 28 cities including Delhi, Mumbai, Jaipur, and Ahmedabad.
Weekend radio comedy programming featuring Aditi Mittal has begun airing across Red FM stations in 28 cities, marking a content expansion by the network into character-led, long-format audio comedy.
The show is being broadcast every Saturday morning, with a repeat slot on Sundays, and is available across key markets including Delhi, Mumbai, Ahmedabad, Jaipur, Lucknow, Indore, Chandigarh, and Jammu. The rollout forms part of Red FM’s original programming strategy, which focuses on format-driven content designed specifically for radio audiences.
Unlike traditional stand-up adaptations, the programme is structured around a rotating set of fictional characters created and performed by Aditi Mittal. These include Aadhe Maa, Munni Mursheed, Coach Jagruti, and segments from the Non Humans of India universe. Each character appears in short, self-contained sketches that reflect everyday situations, social behaviour, and interpersonal dynamics familiar to listeners across urban and semi-urban India.
The format is designed as a two-hour weekend block, blending scripted segments with unscripted commentary. According to the network, the intent is to offer an alternative to music-heavy radio slots by introducing personality-driven spoken content that can sustain listener attention over longer durations.
Speaking about the programme, Aditi Mittal said the show draws directly from observations rooted in daily Indian life and is built to sound conversational rather than performative. She noted that radio as a medium allows for a direct connection with listeners without visual cues, enabling characters and narratives to be shaped purely through voice and timing.
From the broadcaster’s perspective, the collaboration reflects a focus on expanding spoken-word formats. Nisha Narayanan, Director and Chief Operating Officer at Red FM, said the network continues to work with creators whose material is grounded in lived experiences and cultural familiarity. She added that the objective is to develop original formats that align with how audiences engage with radio in different cities.
The show is also being supported through digital distribution on Red FM’s social media platforms, extending reach beyond on-air broadcasts. The 13-week series is positioned as a fixed-term programming block, with performance and listener response expected to inform future content decisions.
Red FM operates one of the largest radio networks in India, with a presence across major metropolitan and regional markets. Over the years, the network has expanded beyond music programming to include podcasts, digital shows, and on-ground initiatives, positioning itself as a multi-platform audio entertainment brand.
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