Delhi hosts the CLMP Loyalty Workshop as Loyalty Academy expands its India footprint

According to Brian Almeida, Senior Faculty Member at Loyalty Academy, modern loyalty programmes must balance value, data, and trust

New Delhi, January 2026: Delhi is set to host the Certified Loyalty Marketing Professional workshop for the first time as Loyalty Academy brings its flagship CLMP practitioner programme to the capital on 12 and 13 February 2026. The workshop is being organised jointly with The Wise Marketer, in partnership with Strategic Caravan, marking the fourth public CLMP workshop to be held in India.
The two-day, in-person programme follows successful editions in Mumbai and Bengaluru and is designed for professionals involved in building, evaluating, or transforming loyalty strategies. Participants include brand leaders, marketers, consultants, technology specialists, and agency professionals working across sectors where customer retention, engagement, and long-term value creation are central.

The CLMP workshop offers a structured deep dive into the strategic, operational, technological, and financial foundations of effective loyalty programmes. The curriculum draws from global best practices while addressing market-specific considerations relevant to India, enabling participants to apply frameworks that are both internationally benchmarked and locally grounded.
Delivered by senior faculty members from Loyalty Academy, the programme covers all core CLMP modules along with select electives from the full certification curriculum. The format combines expert-led sessions with interactive exercises, peer discussions, and applied learning. Indian loyalty practitioners will also contribute through featured presentations, bringing regional perspectives into the classroom.

Speaking on the evolution of loyalty marketing, Brian Almeida, Senior Faculty Member at Loyalty Academy, said that loyalty has moved well beyond points and rewards. He noted that sustainable programmes today are built on clear value exchange, data intelligence, financial discipline, and trust, and that the CLMP programme is designed to equip professionals with the rigour required to design initiatives that are measurable and meaningful to customers.
The workshop concludes with a comprehensive case study and final examination, evaluated by Loyalty Academy. Participants who successfully demonstrate applied understanding are awarded the Certified Loyalty Marketing Professional credential, a globally recognised certification in the loyalty domain.

The Delhi edition reflects India’s growing role in the global loyalty landscape, as organisations increasingly seek structured approaches to customer engagement, data-led decision-making, and long-term relationship management.

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