Prasad and World Sound and Vision Saudi Arabia Open a New Chapter in Film Preservation

Abhishek Prasad, Director and Chief Technology Officer, Prasad, says the new digitisation and restoration centre reflects a long term commitment to safeguarding cinematic heritage under Saudi Vision 2030

Prasad, a global leader in film preservation and post production with over seven decades of experience, has partnered with World Sound and Vision Saudi Arabia to launch a new digitisation and restoration centre in Riyadh. The Prasad WSV Digitisation and Restoration Centre is positioned as the first and largest facility of its kind in the GCC, marking a significant development in the preservation of cinematic and archival heritage across the region.
The initiative is led by World Sound and Vision Saudi Arabia under the direction of Dr. Cotup Saleh, Director, and is supported by Prasad’s global technology and restoration expertise. The project aligns with Saudi Arabia’s Vision 2030 objectives by strengthening the country’s cultural infrastructure and reinforcing its role as a growing hub for media innovation and heritage preservation.

The Riyadh facility has been designed as a single integrated solution for the digitisation and restoration of films, magnetic tapes, and archival materials. Equipped with advanced scanning, cleaning, tape digitisation systems, and specialised restoration personnel, the centre enables local and regional archives to be preserved within Saudi Arabia. This removes the need to send culturally significant material overseas for restoration.
Commenting on the launch, Abhishek Prasad, Director and Chief Technology Officer at Prasad, said, “We are honoured to bring Prasad’s seven decade legacy of film preservation and restoration to Saudi Arabia through this landmark partnership with World Sound and Vision. The new Digitisation and Restoration Centre in Riyadh represents a long term commitment to safeguarding cultural heritage for future generations. Guided by Saudi Arabia’s Vision 2030, we see this as the beginning of a sustained effort to support the Kingdom’s emergence as a global leader in heritage preservation and media innovation.”

The Prasad WSV Digitisation and Restoration Centre is expected to serve archives, cultural ministries, broadcasters, and academic institutions across the GCC. By combining advanced technology with decades of domain expertise, the facility aims to play a central role in preserving regional heritage while enabling new cultural and economic opportunities linked to restored content and archival access.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.