NTT DATA Brings EXAH Into Its Fold to Expand Salesforce Work in Middle East and Africa

EXAH’s integration brings in-region talent and AI-led Salesforce experience under NTT DATA’s global umbrella.

NTT DATA, a global digital business and IT services leader, has announced the acquisition of EXAH, a Salesforce consulting firm with strong regional presence in the Middle East and Africa. The move aims to scale NTT DATA’s Salesforce delivery capabilities in emerging markets and bolster its AI-led customer experience services.

EXAH, founded in 2016 and headquartered in Riyadh, Saudi Arabia, brings specialized experience in Salesforce implementation, customer engagement platforms, and digital CRM strategies. The team of over 70 professionals will now join NTT DATA’s global Salesforce practice, enabling deeper delivery reach and localised client support across the region.
“This acquisition enhances our ability to deliver Salesforce solutions in growth markets that are central to our strategy,” said Norbert Rotter, CEO of NTT DATA Business Solutions and EVP at NTT DATA, Inc. EXAH’s skilled professionals and regional focus will strengthen our ability to support clients as they modernize operations and engage customers through cloud-based platforms.

For EXAH, the partnership provides access to NTT DATA’s global infrastructure, solution accelerators, and investment in emerging tech like generative AI. The companies emphasized alignment in culture and delivery quality as key drivers behind the acquisition.

The announcement follows NTT DATA’s broader focus on scaling customer experience and enterprise software capabilities through targeted acquisitions. As global demand for digital transformation grows, this step reinforces NTT DATA’s investment in region-specific talent and solutions for clients across sectors like financial services, retail, and telecom.
The acquisition is subject to customary regulatory approvals and expected to close by Q4 FY2025.