A Father’s Day story that flips the spotlight, celebrating the silent strength of dads navigating pregnancy by their partner’s side.
In a landscape where maternity conversations often dominate, Prega News, India’s No. 1 pregnancy detection kit brand from Mankind Pharma, has launched an evocative campaign for Father’s Day 2025, titled “Invisible Journey.” The digital film, featuring stand-up artist Aashish Solanki, unpacks the emotional, financial, and psychological labor silently carried by expectant fathers.
The campaign shows Solanki experiencing pregnancy, quite literally, by strapping on a belly and mimicking his partner’s physical challenges. But when his wife and friends enter, the lens shifts. It becomes a tribute not to the discomfort he faces, but to the emotional backbone he provides.
The Father’s Half: Often Felt, Rarely Seen
“Pregnancy changes both lives, even when one stays quiet,” says Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma. “Expectant fathers work harder, save more, sacrifice rest, and plan everything from cribs to college, without ever appearing in the frame.”
This campaign is a national nod to those men, to their midnight budget calculations, their quiet Googling of pregnancy symptoms, and their gentle emotional regulation when anxiety spikes in their partner.
Campaign Highlights
- Research Insight: 95% of Indian fathers believe parenting is a shared responsibility
- Modern Shift: 94% report active participation in household chores and early childcare
- Narrative Arc: From belly-bound comedy to heartwarming tribute in 36 seconds
- Platform: Released on YouTube and amplified across Instagram, LinkedIn, and parenting portals
