Techjockey enters US market with $2 Million investment, aims to onboard 1000 SaaS sellers and 40,000 buyers

The SaaS discovery platform founded by Akash Nangia and Arjun Mittal brings its India-proven model to the United States, targeting exponential growth by simplifying software procurement for SMBs and enabling a scalable go-to-market engine for global SaaS vendors.

Techjockey, India’s largest B2B software buying platform, has officially announced its entry into the United States market, unveiling a strategic expansion plan that includes a $2 million investment over the next 12 months. The move signals the platform’s intent to reshape how small and mid-sized businesses (SMBs) in the US discover, evaluate, and procure enterprise technology.
With a global base of over 500,000 active buyers and 2 million monthly users, Techjockey is leveraging its India-proven model to introduce a localized SaaS discovery engine tailored to the unique demands of the US business ecosystem.

Unlocking value for American SMBs
The company’s US strategy focuses on simplifying SaaS adoption for SMBs, many of whom face resource limitations and decision fatigue in a fragmented software marketplace. Techjockey will offer assisted buying through AI-powered recommendations and human sales advisors, streamlining the journey from discovery to implementation.
“We see the US not just as a large market, but as a dynamic space where buyers are increasingly overwhelmed by software choices,” said Akash Nangia, Co-Founder of Techjockey. “Techjockey simplifies this journey by combining AI-driven matching with deep human expertise, especially for SMBs with limited IT resources.”

Building a seller-first ecosystem
The expansion also opens a robust go-to-market channel for SaaS companies. Techjockey will onboard over 1,000 sellers across high-demand software categories including CRM, HRTech, ITSM, Cybersecurity, and FinTech.
“We’re creating a revenue channel for SaaS companies, from early-stage startups to large ISVs, who want to penetrate the SMB segment but lack feet-on-street capabilities in North America,” added Arjun Mittal, Co-Founder.
Sellers benefit from Techjockey’s full-stack enablement suite: content localization, demo support, performance marketing, and assisted sales infrastructure, eliminating the need for costly sales teams.

Platform roadmap and three-year vision
As part of its go-to-market roadmap, Techjockey will establish a US-based team across sales, partnerships, and customer success. The platform will also deploy localized pricing intelligence, side-by-side comparison tools, and subscription management features.
Over the next three years, Techjockey aims to:

• Onboard 40,000 buyers across the US
  
• Deliver $10 million+ in Gross Merchandise Value (GMV)
  
• List 15,000+ software products across 650 categories
  

About Techjockey
Founded by Akash Nangia (ex-Zomato founding team) and Arjun Mittal (ex-McKinsey), Techjockey is a New Delhi-based B2B SaaS e-commerce platform streamlining the software procurement process. With over 15,000 listed products and 2 million users, Techjockey delivers discovery, demo, purchase, and renewal management, all in one place.

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