Celonis has concluded its annual Process Intelligence Days in India, bringing together more than 760 enterprise, Global Capability Center leaders and partners to discuss how companies are using process intelligence to make enterprise AI work across large operations.
The India edition formed part of a global Celonis series covering 24 cities across six continents. The events focus on how enterprises use Celonis to support AI adoption, improve composable operations and transform business critical processes.
“While much of the world is still experimenting, organizations across India are actively industrializing AI. By grounding Enterprise AI with the critical operational context provided by Celonis, organizations are moving past isolated pilots to deliver meaningful, compounding value,” said Malhar Kamdar, Chief Growth Officer at Celonis.
India’s role in digital operations was a key theme at the event. The country is home to more than 2000 Global Capability Centers that manage international operations. As these centres increase automation, enterprise leaders are facing a common issue: large language models and AI tools often lack the process context needed to make complex business decisions correctly and at scale.
Celonis said its Context Model is designed to address this gap. As part of the Celonis Platform, the model combines process data, business knowledge and decision intelligence to give enterprise AI the operational context needed for reliable use.
The company said the model works as a system agnostic intelligence layer, helping enterprises and GCCs move beyond legacy constraints, coordinate autonomous workflows and build more flexible operations.
At PI Days India, representatives from companies including Hitachi Energy, Mondelez, Mercedes Benz and Ingka, which operates IKEA, shared how they use process intelligence to reduce operational blind spots and support automation across business processes.
Celonis said thousands of companies use its platform and partner ecosystem to build AI driven, composable solutions and improve enterprise operations. The company is headquartered in Munich, Germany, and New York City, United States, with more than 20 offices worldwide.
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