Royal Stag launches #CelebrateLarge with AI-powered greetings, AR maps, and festive tips from Rohit Sharma, and Surya Kumar Yadav.
With AI-generated video greetings and India’s T20 icons on board, the campaign introduces a digital-first way to celebrate.
In a festive debut that redefines seasonal celebration, Seagram’s Royal Stag Packaged Drinking Water has launched its #CelebrateLarge campaign , merging India’s cultural fervour with cutting-edge technology. At the heart of this campaign stands Rohit Sharma, the face of Generation Large, now made hyper-personal with a unique AI-led greeting experience.
Tapping into regenerative AI and voice synthesis, Royal Stag’s digital platform lets users craft customised festive video messages alongside a hyper-realistic rendering of Rohit Sharma. The experience mirrors organic conversations, transforming generic wishes into interactive, memorable moments.
The campaign’s festive pulse continues with a 3D Festive Map , an immersive, AR-led visual canvas that celebrates India’s regional cultures. Users navigate through music, rituals, and gifting styles from across states , each pixel echoing Royal Stag’s “Live It Large” promise.
Adding another experiential layer, India’s T20 Vice-Captain Suryakumar Yadav joins the campaign, curating lifestyle recommendations across gifting, food, music, and style. This bespoke advisory system serves Gen Z and millennial audiences who are driving the premiumisation of India’s celebratory culture.
Backing this campaign is a strategic alliance with Gaana, where festive playlists echo the campaign’s sentiment. Yatish Mehrishi, CEO of Entertainment Network India Limited (ENIL), commented “Festivals in India are about culture, expression and togetherness , and music is what makes these moments even more special. This collaboration with Royal Stag reimagines celebration using technology and creativity.”
Royal Stag has long positioned itself as the voice of a bold, expressive generation. This year’s campaign scales that philosophy using AI and digital storytelling, engaging audiences with authenticity and interactivity , while staying grounded in tradition.
Users who generate greetings via the campaign microsite can also win prizes , including ICC T20 World Cup tickets , further merging the festive, cultural, and sporting experience.
Seagram’s Royal Stag is the flagship packaged water brand from Pernod Ricard India, the Indian arm of global spirits giant Pernod Ricard, whose portfolio includes Chivas Regal, The Glenlivet, and Jameson Irish Whiskey. Known for innovations across categories, the group continues to invest in culturally resonant, tech-forward initiatives in India.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube
