With a message built around confidence and care, India’s largest dental chain enters the cinematic frame through Sikander, making oral health part of the story, not just the screen
Clove Dental, India’s most expansive network of dental clinics, has stepped into the cinematic spotlight with a high-impact partnership with the upcoming film Sikander, featuring Salman Khan and Rashmika Mandanna. This collaboration blends oral health messaging with mass cinema, reminding Indian audiences that strength begins with self-care, and that a confident smile is part of presence, not just presentation.
This is not just product placement. It is narrative positioning. The association aligns cinematic energy with a public health narrative that matters.
From Health to Heroism
- Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.
“With Sikander, we are not entering a sponsorship space. We are entering a conversation,” said Sumit Saxena, Vice President of Marketing and Public Relations at Clove Dental. “A great smile is not a luxury. It is a signal of well-being and assurance. This film gives us a compelling space to share that belief with audiences across India.”
India’s Smile Story Expands
Founded in 2011, Clove Dental has grown into a trusted brand with over 600 clinics across 26 Indian cities. It has treated more than 3 million patients, built a team of over 1,200 doctors, and developed strong equity in ethical care, hygiene, and community engagement.
The brand is now moving from medical credibility to cultural presence. Its latest partnership with Sikander places dental care into India’s wider narrative of aspiration, public personality, and everyday performance.
With a country that continues to face high oral disease burden and low awareness, WHO has highlighted India’s need to integrate oral hygiene education into its public platforms. Clove Dental’s cinema intervention is a creative step in that direction.
The Film That Fits
- Sikander * is directed by A. R. Murugadoss and is backed by production houses aligned with mass-market cinema. The story centers on determination and personal mission, anchored by characters who move with purpose. Salman Khan’s role is expected to carry strong physical and emotional tones, while Rashmika Mandanna brings credibility and connection.
