GROWiT Raises $3 Million in Series A Round Led by GVFL to Expand Sustainable Farming Solutions Across India and Africa

With a CAGR of 60 percent and India’s first pocket-sized soil testing device, the agritech pioneer strengthens climate-resilient innovation and R&D scale-up

GROWiT India Pvt. Ltd., a soil-to-harvest agritech company, has secured $3 million in its Series A round led by climate-tech-focused GVFL. The funding round also saw participation from Veloce Opportunities Fund, JITO Angel Network, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures, and Hyderabad Angels.
The funds will be strategically deployed to expand GROWiT’s presence across rural and emerging agricultural markets, particularly Africa and Southeast Asia. The company also plans to invest heavily in R&D, product digitization, and scalable technology infrastructure to support climate-resilient farming.
With a compounded annual growth rate between 50 and 60 percent over the past three years, GROWiT is now looking to accelerate market penetration and double its active farmer base from 2.25 lakh to over 5 lakh within the next two years.

Climate-Smart Solutions at the Core of GROWiT’s Product Strategy
Founded in 2020 by Saurabh Agarwal, GROWiT provides integrated soil-to-harvest solutions for smallholder and marginal farmers. Its key offerings include mulch films, crop covers, weed mats, and India’s first pocket-sized soil health testing device. Launched in April 2025, this tool allows farmers to analyze soil composition and access AI-based crop recommendations in under 10 minutes.
Agarwal explained that affordable innovations are key to solving the low-yield and high-cost paradox in Indian agriculture. “Our goal is to make climate-resilient, high-productivity farming tools widely accessible. We combine real-time soil data, localized agronomy support, and protective farming solutions to deliver more yields at lower costs,” he said.

Market and Investor Validation
Lead investor GVFL, headquartered in Ahmedabad, focuses on backing social impact startups across climate tech, clean energy, agritech, and circular economy domains. The fund has made over 125 investments and exited 75 ventures.
Managing Director Mihir Joshi noted that agriculture remains one of India’s most under-digitized sectors. “GROWiT’s deep innovation portfolio and rural franchise model are solving this access gap at scale. We believe their approach to data-led, sustainable farming will set the standard for this category,” he stated.
Franchise Model and Geographic Reach
GROWiT operates a grassroots distribution model through more than 650 physical franchise stores across 12 Indian states. These stores act as farmer advisory centers, offering agronomic support, product trials, and financing linkages. Each outlet is staffed with local agripreneurs who receive product training, branding support, and field deployment tools.
This last-mile model has enabled the company to directly onboard more than 2.25 lakh farmers, many of whom previously lacked access to modern tools or soil diagnostics. Farmers who adopted GROWiT technologies have reported yield increases between 40 and 60 percent, with some regions recording up to 100 percent improvement.

Product Innovation and Pipeline
Beyond its soil testing device, GROWiT is developing app-based agronomy solutions and portable irrigation tools. It is also scaling its analytics platform to integrate satellite data and machine learning models that can offer predictive insights for disease risk, nutrient deficiencies, and irrigation needs.
Its mulch films and weed control mats are designed to reduce chemical dependency and improve moisture retention, making them ideal for small plots and climate-stressed regions. All products are ISO certified and tested in field conditions with input from agricultural universities.
Positioning for International Expansion
While India remains GROWiT’s core market, the company is preparing to launch pilot programs in Kenya, Ghana, and the Philippines. These regions face similar agricultural constraints, including soil degradation, fragmented farm holdings, and monsoon-related risks.
The startup’s export strategy will focus on affordable, containerized kits that combine physical products with app-based diagnostics. Initial trials in East Africa have shown promising results, and formal distribution partnerships are under negotiation.

Sector Landscape and Strategic Vision
India’s agritech market is projected to reach $35 billion by 2027. The sector is now being shaped by a convergence of climate urgency, farmer awareness, and digital transformation. GROWiT’s vision is to become the most trusted name in protective farming by helping farmers increase productivity while preserving soil health and water efficiency.
The company has already filed patents for two of its core diagnostic tools and is expanding its research partnerships with Indian Council of Agricultural Research affiliates and global soil science institutes.
Founded in 2020 and headquartered in Surat, GROWiT India Pvt. Ltd. is an award-winning agritech company offering protective farming technologies from soil to harvest. With 650+ franchise outlets and a presence across 12 states, the company supports over 225,000 farmers.
Its mission is to double Indian farm output by 2030 through accessible, affordable, and climate-resilient innovation.

At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.