Backed by HDFC Parivartan, the Ministry of Agriculture’s RKVY-RAFTAAR initiative, and felicitated by the Bhutanese Chamber of Commerce, My Pahadi Dukan is uniquely positioned to capture market share in functional wellness foods, already shipping to 29 countries with over 16,000 orders fulfilled.
My Pahadi Dukan – a direct-to-consumer brand offering authentic Himalayan health and wellness products – has successfully raised an undisclosed amount in Pre-Seed funding through Inflection Point Ventures (IPV). This investment will fuel the brand’s growth by strengthening its marketing, working capital, operations, and IT infrastructure.
My Pahadi Dukan has established itself as a leader in the Himalayan health and wellness segment, working closely with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The brand has a robust sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with 16,000+ orders fulfilled.
Founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair, the team brings diverse expertise in business, finance, marketing, and technology. They are dedicated to building a sustainable and scalable platform that empowers Himalayan farmers and delivers high-quality wellness products to consumers worldwide.
Mitesh Shah, Founder & CEO of IPV, stated, “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market.”
What sets My Pahadi Dukan apart is its commitment to authenticity, sustainability, and community empowerment. The brand ensures 100% pure, high-quality products while promoting sustainable livelihoods in remote Himalayan regions. By leveraging deep local connections and cutting-edge technology, My Pahadi Dukan provides customers with an unparalleled Himalayan wellness experience.
Himanshu Dua, CEO of My Pahadi Dukan, commented, “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”
The startup has already garnered significant recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was felicitated by the Bhutanese Chamber of Commerce, reinforcing its credibility and impact.
The Indian health & wellness-focused food and beverage market is projected to reach $30 billion by 2026, growing at a CAGR of 20%. With increasing consumer preference for natural and sustainable products, My Pahadi Dukan is well-positioned to capitalize on this surging demand.
About My Pahadi Dukan
My Pahadi Dukan is a direct-to-consumer brand offering authentic Himalayan health and wellness products, sourced from remote mountain regions. The company works with local farmers, SHGs, and cooperatives to deliver pure, high-quality produce to consumers globally. It was founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and professionals investing in startups. The firm supports new-age entrepreneurs by providing them with monetary and experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 million CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage startups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of the pipeline.
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