Qlik, AbhiBus, Indian Supercross League, Third Wave Coffee, and What India Needs! podcast mark innovation across mobility, health, fintech, entertainment, and digital infrastructure.
India’s consumer and enterprise landscape saw transformative shifts in April 2025. From historic automobile manufacturing records and health diagnostics breakthroughs to quirky food campaigns and AI-driven infrastructure, ten standout brands reshaped the Indian innovation narrative this month.
Mercedes-Benz India rolls out 200,000th Made-in-India car
Mercedes-Benz India celebrated a major milestone with the rollout of its 200,000th locally manufactured vehicle from its Pune-based plant. The luxury carmaker, operating under Mercedes-Benz Group, underlined its long-term manufacturing strength and India-first commitment. The EQS SUV, part of its luxury electric range, marked the achievement. India remains the only country outside Germany producing the Mercedes-Maybach S-Class. Santosh Iyer, Managing Director of Mercedes-Benz India, reiterated the brand’s commitment to sustainable production and expansion, having already invested over INR 3,000 crores in the country.
PhonePe launches UPI Circle for shared payments
Fintech leader PhonePe launched a groundbreaking feature called UPI Circle, allowing users to create trusted payment groups and make authorized payments for family or friends without linked bank accounts. According to Sonika Chandra, Chief Business Officer, UPI Circle brings new inclusivity to digital finance, offering secure transaction sharing for dependents and underbanked users. With over 600 million registered users and over 40 million merchants, PhonePe continues to push digital adoption across Bharat.
FedEx collaborates with Chennai Super Kings for brand film
FedEx unveiled a powerful digital campaign titled The FedEx Factor – Powering Bold Business Ideas, featuring cricket legends MS Dhoni, Ruturaj Gaikwad, and Ravichandran Ashwin. The brand film parallels entrepreneurial resilience with sporting excellence. Nitin Navneet Tatiwala, Vice President at FedEx, emphasized how FedEx connects local visionaries to global markets, positioning itself as a logistic partner for small and medium business growth in India.
Dr. Lal PathLabs introduces South Asia’s first advanced test for Amyloidosis
Dr. Lal PathLabs has become the first diagnostic chain in South Asia to introduce Amyloid Typing using laser capture microdissection and mass spectrometry. The test helps identify over 40 variants of amyloid proteins, aiding doctors in more targeted treatment. CEO Shankha Banerjee shared that this offering is available nationwide and guided by the National Amyloidosis Centre, London, reinforcing the brand’s pursuit of global diagnostic standards.
BenQ India unveils GV50 portable projector
BenQ, a global leader in display technology, introduced its GV50 Smart FHD Laser projector. The device supports 120-inch viewing, built-in Netflix, and 2.1 channel speakers with deep bass. It features 135-degree tilt projection, laser brightness, HDR/HLG, and Google TV integration. Managing Director Rajeev Singh described it as a device purpose-built for modern living rooms and digital nomads seeking immersive audiovisual experiences.
Qlik and IDC highlight India’s GenAI readiness
Qlik released a collaborative InfoBrief with IDC, spotlighting India’s leadership in Generative AI adoption. Indian enterprises are expected to spend $9.2 billion on AI by 2028, with 36% already using GenAI. Varun Babbar, Vice President at Qlik India, stressed the role of strong data governance and cloud infrastructure, citing IndianOil’s use of Qlik’s platform to power 3,000 KPIs across divisions.
AbhiBus fuses cricket with travel savings
AbhiBus, under ixigo, launched the AbhiBus Cricket League campaign, offering live match-linked discounts on bus bookings. With codes like SUPER40 and SUPER60, users enjoy time-sensitive deals based on boundary hits. COO Rohit Sharma emphasized how the campaign connects cricket frenzy with last-mile travel convenience, especially for India’s tier 2 and 3 cities.
Indian Supercross Racing League opens rider registration for Season 2The Indian Supercross Racing League (ISRL) kicked off global registrations for Season 2. Following the success of its inaugural edition that featured stars like Jordi Tixier and Matt Moss, the league is set to expand with actor Salman Khan onboard as brand ambassador. Co-founder Eeshan Lokhande highlighted the increasing global attention and the aim to create India’s largest motorsport platform.
Third Wave Coffee launches pizza range with musical jingle
Third Wave Coffee launched a pizza menu across its 140 outlets, pairing it with a jingle called Sip Sip Bite. The campaign features live performances by over 1,000 baristas, aiming to build community and shared experiences inside its cafes. Co-founder Ayush Bathwal positioned it as a lifestyle expansion celebrating both flavor and creativity in India’s growing QSR scene.
What India Needs! podcast explores OTT regulation and star power
Hosted by Shutapa Paul, the latest episode of the What India Needs! podcast tackled the shifting content landscape of Indian OTT platforms. With over 480 million viewers, streaming is being reshaped by censorship, audience demand, and celebrity-led content. Guest Sidharth Jain, founder of The Story Ink, discussed the growing dominance of studios and the challenges faced by independent creators in maintaining artistic freedom.
These ten stories show how diverse sectors across India are leaning into innovation, local relevance, and global ambition. From healthcare and transport to digital experiences and entertainment, April 2025’s brand developments reflect a nation in acceleration mode, guided by trust, talent, and transformation.
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