The Infinitely More campaign introduces Shah Rukh Khan as Visa’s brand ambassador for India, as Gaurav Ramdev, Head of Marketing, India and South Asia, Visa, links affluent consumer choices with travel, dining, wellness and entertainment experiences.
Mumbai, 3 June 2026: Visa has introduced Shah Rukh Khan as its brand ambassador for India through its new campaign, Infinitely More, focused on the changing lifestyle choices of affluent Indian consumers. The campaign reflects a shift from ownership led aspiration to experience led living, where consumers are placing greater value on travel, dining, wellness, entertainment and personal moments. As part of the campaign, Visa has introduced Visa.co.in, where consumers can explore curated experiences and benefits across lifestyle categories. The platform brings together offers and privileges for eligible cardholders across destinations and partner networks.
Visa said the campaign is informed by insights from its VCA Whitepaper, India’s Affluent Economy 2025 to 2026, which points to consumers choosing experiences that feel personal, purposeful and connected to how they want to live. With acceptance across more than 200 countries and territories and over 175 million merchant locations worldwide, Visa said it continues to support payments across geographies and lifestyle categories. Gaurav Ramdev, Head of Marketing, India and South Asia, Visa, said, “The modern Indian affluent consumer is increasingly global, discerning, and experience led. Shah Rukh Khan (SRK) embodies this mindset perfectly – iconic, aspirational, and trusted. That’s the story we bring to life with ‘Infinitely More’.
This partnership is a natural extension of Visa’s legacy of aspirational storytelling that reflects the cultural zeitgeist – stylish, global, and larger-than-life. With ‘Infinitely More’, we build on that legacy to represent the aspirations of today’s India, with SRK at the center of an iconic narrative. The ‘Infinitely More’ campaign also pays homage to Visa’s classic campaigns by featuring an Orangutan and the same Tuk Tuk Driver who was present in Visa’s previous international films – drawing from some of our most memorable campaigns. Together, it reinforces Visa’s role as a trusted enabler of progress for today’s consumer – powering a more elevated, experience-led lifestyle through global acceptance, security, and seamless access.”
Shah Rukh Khan said, “The most meaningful experiences are defined not just by the destination, but by how we experience the journey along the way. I am delighted to partner with Visa – an iconic brand that enables you to move through the world with confidence, security, and ease. For me, it’s a natural fit, because in every journey that has mattered, Visa has been everywhere I want to be.” Rajdeepak Das, CCO, Publicis Groupe, South Asia and Chairman, Leo, South Asia, said, “For today’s affluent consumers, true luxury is not just about what you own, but what you can access. Our film celebrates how Visa ‘Infinitely’ opens the door to a world of curated experiences that make everyday moments feel extraordinary with a simple tap. Shah Rukh Khan was the perfect embodiment of this idea, bringing together a world of aspiration, charm and possibility. The soundtrack, ‘Paisa Hai Paisa’, takes on a playful new meaning here. We have created a fast-paced, high-energy, cinematic narrative and packed it with many references like metaphorical easter eggs including the tuk-tuk, the orangutan as a throwback – all coming together in this larger-than-life piece. Every frame is designed to reveal something unexpected, reflecting the breadth of privileges that Visa offers.” The campaign positions Visa around access, lifestyle and consumer experiences as affluent India continues to define status through how people travel, dine, relax and engage with the world.
Add Comment