Paytm has deployed its All-in-One Card Machines and QR code payment systems at Surajkund International Crafts Mela 2025, enabling seamless, cashless parking payments. Visitors can now pay via Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and contactless card transactions, ensuring faster entry and exit. The integration of fintech solutions at large-scale public events is part of India’s ongoing shift toward a fully digital economy. Read the full article on Prittle Prattle News.
Paytm enables quick UPI, credit card, and QR-based transactions for parking payments, making entry and exit seamless for visitors.
Visitors attending the 38th Surajkund International Crafts Mela can now enjoy hassle-free, cashless parking, thanks to Paytm. The fintech giant has introduced All-in-One Card Machines and QR code payment systems at the event’s parking facilities, enabling instant, secure digital transactions that eliminate long queues and cash-handling issues.
The Surajkund Mela, organized by the Haryana Tourism Department in collaboration with the Ministry of Tourism, Government of India, is one of India’s most celebrated cultural events. It showcases handicrafts, handlooms, folk traditions, and international participation from over 20 countries, drawing millions of visitors each year. With such a large footfall, streamlining parking payments has become a necessity, making Paytm’s digital payment solutions a game-changer.
With the introduction of Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and contactless card payments, visitors can now pay for parking instantly, reducing congestion and improving entry and exit efficiency.
A Paytm spokesperson stated, “We are excited to bring our advanced digital payment solutions to Surajkund Mela 2025. By enabling seamless parking payments, we aim to enhance the visitor experience while supporting India’s transition to a cashless economy. Our fintech innovations will help reduce delays, streamline traffic, and modernize event management.”
The integration of Paytm’s Soundbox technology further enhances the user experience by providing real-time audio confirmations upon successful transactions. This ensures transparency and convenience, eliminating any confusion about payment status.
How Paytm is Revolutionizing Parking Payments at Surajkund Mela 2025
With Paytm’s digital payment system in place, visitors can now scan QR codes or tap their cards on the All-in-One Card Machines to complete transactions within seconds. Payments via Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and other digital methods allow attendees to avoid long queues and manual cash transactions. The automated system reduces wait times, allowing vehicles to exit the parking areas faster.
This initiative aligns with India’s Digital Transformation Mission, showcasing how fintech solutions can enhance large-scale public events. By reducing reliance on cash transactions, the Surajkund Mela is now a step closer to being a fully digital, modernized event.
Enhancing Visitor Experience with Seamless Transactions
The Surajkund International Crafts Mela is known for attracting large crowds and international exhibitors, making fast and reliable payment solutions a necessity. Prior to Paytm’s intervention, parking payments were predominantly cash-based, leading to delays and operational inefficiencies. Visitors often experienced long queues at entry and exit points, and manual cash handling led to frequent transaction errors and disputes. With Paytm’s cashless infrastructure, these challenges have been resolved, providing a fast, contactless, and hassle-free payment experience.
Paytm’s Global Expansion & UPI’s Growing Reach
Beyond Surajkund, Paytm has been actively expanding its fintech capabilities on a global scale. The company has introduced UPI international payments across multiple countries, including United Arab Emirates (UAE), Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal. This expansion is a testament to India’s growing influence in the global digital payments landscape, with Paytm playing a key role in making UPI a widely accepted transaction method beyond India’s borders.
Industry Experts on Digital Payments in Public Events
According to the Reserve Bank of India (RBI), digital payments in India have increased by 300% over the last five years, with UPI becoming the dominant mode of transaction. Experts predict that integrating fintech solutions into public events will become standard practice, helping improve transaction efficiency, enhance visitor experiences, and reduce cash dependency.
A senior official from the National Payments Corporation of India (NPCI) remarked, “Paytm’s seamless payment integration at large-scale events like Surajkund Mela is a significant step in India’s fintech evolution. Digital transactions are not just about convenience; they are about efficiency, transparency, and scalability.”
Paytm, owned by One97 Communications Limited, is India’s leading digital payments and financial services provider. A pioneer in QR-based payments, UPI transactions, merchant payment solutions, and fintech innovations, Paytm continues to shape the future of India’s cashless economy through cutting-edge technology.
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