HMD launches two new music-centric feature phones in India, the HMD 130 Music and HMD 150 Music, and renews its IPL partnership with Rajasthan Royals. With loud audio, long battery life, and built-in UPI support, the phones are priced for accessibility and designed for daily use.
Announcing the launch of HMD 130 Music and HMD 150 Music, the brand brings budget-friendly entertainment, built-in UPI, and 36-day standby battery into the spotlight while strengthening its IPL innings.
Text to Speech, Built In
The phones also include a text-to-speech feature called Phone Talker, available in Hindi and English. For users who need audio assistance or prefer voice-based reading, this feature adds real accessibility. It transforms how first-time mobile users, elderly citizens, and multilingual users engage with their phone content.
Rajasthan Royals and HMD, Cricket as a Cultural Anchor
Renewing its partnership with the Rajasthan Royals, HMD positions itself at the crossroads of community and cricket. The Royals, a team known for its focus on data, sustainability, and youth-led energy, mirrors HMD’s promise of delivering practical and innovative technology.
At the event, Ravi Kunwar shared that this collaboration is about more than logos. It is about reaching the masses through cricket, and more importantly, creating mobile devices that speak to people beyond the metro cities. The Royals represent a fan base that stretches deep into Tier 2 and Tier 3 India, exactly where HMD’s feature phones are likely to become household essentials.
Alok Chitre, Chief Business Officer at Rajasthan Royals, echoed this sentiment. He highlighted the synergy between the Royals’ strategy and HMD’s technology roadmap. Together, the two brands aim to connect better with audiences who want more from both their phones and their teams.
Affordability Without Compromise
Priced at ₹1,899 for the HMD 130 Music and ₹2,399 for the HMD 150 Music, both phones will be available via retail stores, HMD’s official website hmd.com, and leading e-commerce platforms. They come with a one-year replacement guarantee, further reinforcing the company’s focus on product integrity and user confidence.
In a market where smartphones often dominate headlines, HMD’s feature phone strategy stands out because it does not try to impress. It tries to help. These phones are not about digital showmanship. They are about functional joy. They are for train rides, long drives, neighborhood strolls, and kitchen playlists.
From the Prittle Prattle News Desk
For a brand to invest in feature phones in 2025, it must be listening to the ground. HMD has shown that it is not only listening but also building around what people actually use. The new music-centric phones reflect this approach, simple, strong, and clear.
With cricket, audio, and accessibility at its center, this launch feels less like a product push and more like a signal. A signal that every part of India matters. Every listener matters. And every rupee spent should return real value.
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