The event is scheduled for April 30, 2025, at Sahara Star in Mumbai. In order to investigate how strategic frameworks, content systems, and innovation models are redefining customer engagement throughout South Asia, this exclusive summit brings together marketing executives, brand custodians, and CX architects.
The 14th Global Customer Engagement Summit and Awards is more than just a forum; it is a working blueprint for the next generation of experience-led marketing and brand systems.
In order to examine how marketing decision-making has developed into a cross-functional engine of growth, culture, and transformation, the summit invites strategic and creative leadership from all over the world.
Voices from Around the World Fueling Change
It is anticipated that global creative and marketing theory will be immediately grounded in the summit’s keynote sessions. Italian author and creative director Sergio Spaccavento will introduce The Lysergic Algorithm. Describe the development of artificial creativity. From its beginnings to future scenarios marked by deep learning and machine learning systems, this is a personal and philosophical look at the evolution of artificial creativity.
The CEO of Sri Lanka’s Asia Pacific Institute of Digital Marketing, Amitha Amarasinghe Learn how conversational marketing powered by AI increases engagement, reduces expenses by 30%, and optimizes return on investment in the newest marketing trends.
Leadership in Marketing in All Sectors and Areas
Some of the most prominent marketing and brand engagement professionals in India will participate in the panel discussions.
Ritu Gupta, Senior Marketing Advisor and Former Director of Marketing at Dell Technologies (more to follow), Preeti S., Chief Executive Officer at ZtoA Marketing Solutions, and Sharmila Sandeep, General Manager of Marketing at Murugappa Group’s, CG Power-Consumer Durables Business, are among the confirmed speakers.
Ideacafe.Agency’s Chief Growth Officer, Fabian Trevor Cowan, will moderate the panel.
Campaign showcases are not the only thing on the agenda. It is designed to help decision-makers align business needs with evolving consumer behavior, develop structural brands, and unlock systems thinking. These discussions will offer a unique window into the inner workings of scale brands, reflecting executional depth rather than merely idea-first storytelling.
Acknowledging Performance, Not Just Visibility
The awards are designed to emphasize long-term planning, internal alignment, and operational excellence. Members of the jury will assess how brands convert positioning into quantifiable impact across touchpoints in addition to creative articulation. This covers how groups develop unified engagement structures using data architecture, audience mapping, automation, content workflows, and customer feedback systems. A significant cross-section of local and global corporate leadership is represented on the jury.
Dr. Mir Damoon Mir from ZIGMA8 in Dubai, Jan Harling from Virtus Asia in Thailand, Nilmini Gunaratne from TC (The Consultancy) in Sri Lanka, Habib Rahman from Habson Communication in Bangladesh, and Balaji Vaidyanathan from Franklin Templeton UAE LIE TO EYE-Bangladesh’s Mashfique Khalid brings extensive sectoral experience from a variety of industries.
Jurors from India, including Aniket Das from Haleon, Jaydev Sarkar from Marico, Neha Chandok from Graviss Good Foods, Kaustubh Pawar from DSP Mutual Fund, Shubham Shukla from Ghodawat Consumer, Suman Pal from Wipro Consumer Care, and Hetal Shah from Shriram Finance, offer a range of perspectives from the FMCG, D2C, and consumer lending sectors. Subhobroto Chakraborty from TheDigitalFellow, Ruchita Jain from Max Life Insurance, Roy Kapur Films’ Malvika Khatri, ITC’s Shuvadip Banerjee and Wipro Consumer Care & Lighting’s Suman Pal, Murugappa Group’s Sharmila Sandeep, CG Power’s Consumer Durables Business, Sonal Shrivastava from Kenstar, Vikas Gupta from HPCL, Ritu Gupta (Marketing Consultant & Advisor),Neelima Burra from TC (The Consultancy) in Sri Lanka, Neha Khullar from Kenstar, Jaydev Sarkar from Marico India Limited, and Amit Gujral (Business and Industry Leader) are all involved. Together, they offer experience in business intelligence, scale execution, and adaptive brand strategy in addition to campaign expertise.
International Awards for Customer Engagement
The 14th edition’s momentum, which includes over 560 entries (competing for the best customer engagement campaigns, creatives, and activities) across various marketing channels, shows how seriously companies in the region are investing in long-term infrastructure and execution (www.globalcustomerengagement.com).
The entries indicate a market maturity that moves beyond creativity into scale and repeatability. They cover a wide range of topics, including digital storytelling, loyalty architecture, integrated brand campaigns, performance marketing, and customer retention systems. After five days of discussion and digital assessment by regional leaders, the jury rounds came to an end on April 3. In order to give Indian and international finalists enough time to arrange their in-person attendance at the forum, the shortlisted companies will be revealed between April 7 and April 9.
This year’s theme, strategy meets innovation: the future of customer engagement, will not be a catchphrase; rather, it will be viewed as an operational challenge with content created to assist teams in resolving actual business issues. The evening will start at 5:00 p.m. and end with a valuable networking dinner with jurors, industry participants, and finalists.
What the Jury Has to Say: Wipro Consumer Care & Lighting’s Suman Pal
A deep appreciation and a sincere sense of pride in the outstanding work our industry produces were gained from judging the ACEF entries. It went beyond simple assessment and turned into a practice in recognizing the gripping tales and exquisite storytelling that were interwoven into every submission. Our media partners’ strategic depth, inventiveness, and observable outcomes were incredibly motivating. I was forced by this experience to evaluate industry work critically, explain its worth, and make fresh judgments. The experience was further improved by the ACEF’s careful planning of the entire procedure. Notwithstanding the ultimate choices, this experience has been a priceless educational opportunity that has expanded my knowledge of successful customer engagement tactics.
Sharmila Sandeep of the Murugappa Group’s Consumer Durables division, CG Power Company
It has been eye-opening to serve on juries for some of the most inventive ads! Seeing how companies are using a 360-degree marketing strategy to effectively integrate various consumer touchpoints and craft compelling stories was encouraging.
Each campaign demonstrated the ability of creativity to shape brand experiences, from creative storytelling to strategic consumer engagement. It was a real educational experience to see how various channels were used to engage audiences.
Bravo to the creative minds behind these campaigns!
Designed for Those Who Make Decisions, Not Spectators
This is not a showcase for the 14th Global Customer Engagement Summit. The purpose of this working summit is to expedite and inform strategic decision-making within the growth and marketing teams. Chief marketing officers, heads of business units, transformation officers, and product owners who are managing organizational change and market volatility will find its structure and emphasis particularly appealing. Teams are expected to retain the discussions on this platform for a long time following the event. Reinterpretable frameworks, scaleable models, and insights that transcend categories. Covering this platform is more than just reporting for Prittle Prattle News. Its goal is to record the operational culture of contemporary marketing.
Visit https://globalcustomerengagement.com/ for additional information.
